{"id":15658,"date":"2024-10-14T11:40:46","date_gmt":"2024-10-14T11:40:46","guid":{"rendered":"https:\/\/pumble.com\/blog\/?p=15658"},"modified":"2026-03-23T15:03:30","modified_gmt":"2026-03-23T15:03:30","slug":"group-norms-for-effective-teamwork-guide","status":"publish","type":"post","link":"https:\/\/pumble.com\/blog\/group-norms-for-effective-teamwork-guide\/","title":{"rendered":"How To Establish Group Norms &amp; Boost Teamwork in 4 Steps"},"content":{"rendered":"\n<p>What do interpersonal conflicts, reduced productivity, and disorderly behavior all point to?<\/p>\n\n\n\n<p>Ding, ding \u2014 a lack of <strong>group norms within a team<\/strong>.<\/p>\n\n\n\n<p><strong>These unwritten rules govern how we conduct ourselves in the workplace<\/strong> \u2014 from how we carry out tasks to how we dress and communicate.<\/p>\n\n\n\n<p>When establishing group norms, you work on so much more than mere team dynamics \u2014 you also <strong>lay the groundwork for <\/strong><a href=\"https:\/\/pumble.com\/blog\/improve-employee-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>enhancing overall performance<\/strong><\/a><strong> and fostering effective teamwork.<\/strong><\/p>\n\n\n\n<p>Let\u2019s see how you can do just that.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-create-group-norms-for-effective-teamwork-cover.jpg\" alt=\"How to create group norms for effective teamwork-cover\" class=\"wp-image-15661\" srcset=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-create-group-norms-for-effective-teamwork-cover.jpg 1200w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-create-group-norms-for-effective-teamwork-cover-600x300.jpg 600w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-create-group-norms-for-effective-teamwork-cover-1110x555.jpg 1110w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-create-group-norms-for-effective-teamwork-cover-768x384.jpg 768w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-create-group-norms-for-effective-teamwork-cover-18x9.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"what-are-group-norms\" class=\"wp-block-heading\">What are group norms?<\/h2>\n\n\n\n<p><strong>Group norms are the implicit ground rules that influence behaviors and interactions within a team.<\/strong> Work norms clear up what is and isn\u2019t acceptable and set expectations regarding work processes.<\/p>\n\n\n\n<p>These norms ultimately <a href=\"https:\/\/pumble.com\/blog\/building-trust-in-virtual-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>foster greater trust<\/strong><\/a><strong> and mutual accountability<\/strong> \u2014 the foundation of effective <a href=\"https:\/\/pumble.com\/learn\/pumble\/team-collaboration-with-pumble-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">team collaboration<\/a> and communication.<\/p>\n\n\n\n\n<div class=\"banner banner-dark pumble-gradient-default\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <span class=\"h4 text-lg translation-block mb-0\">Free team communication app<\/span>\n        <p class=\"translation-block mt-1 mb-3\">Improve collaboration and cut down on emails by moving your team communication to Pumble.<\/p>\n\n        <div class=\"banner-buttons d-flex gap-4 align-items-center translation-block justify-content-center justify-content-sm-start\">\n            <a class=\"bg-white rounded px-3 py-1 text-gray-dark\" href=\"https:\/\/pumble.com\/register\" target=\"_blank\">Sign up<\/a>\n\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-right \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/default@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/default.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    \n\n\n\n<h2 id=\"why-are-group-norms-important\" class=\"wp-block-heading\">Why are group norms important?<\/h2>\n\n\n\n<p>Everything seems to fall into place when you know where you stand with team rules and roles \u2014 you understand <strong>which standards everyone should strive for<\/strong>, <strong>when to reach out for help<\/strong>, and even <strong>how to act in a crisis<\/strong>.<\/p>\n\n\n\n<p>But, creating group norms isn\u2019t always clear cut. Most norms within a group are unwritten and sometimes even unspoken, so trying to establish practical steps might seem like a waste of time.<\/p>\n\n\n\n<p>However, <strong>when you put in the effort to establish well-thought-out group norms, you reinforce your team\u2019s sense of belonging<\/strong>, strengthening <a href=\"https:\/\/pumble.com\/blog\/psychological-safety\/\" target=\"_blank\" rel=\"noreferrer noopener\">psychological safety<\/a>. Coupled with <a href=\"https:\/\/pumble.com\/blog\/shape-teamwork-with-goal-alignment\/\" target=\"_blank\" rel=\"noreferrer noopener\">aligned goals and clear communication<\/a>, this allows team members to <strong>voice their ideas confidently<\/strong>.<\/p>\n\n\n\n<p>Additionally, group norms mean you don\u2019t have to lose sleep over your team <a href=\"https:\/\/pumble.com\/learn\/collaboration\/poor-team-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">performing poorly<\/a>. Clear standards help us navigate challenging situations like rigid deadlines and managing disagreements because they remove confusion and miscommunication.&nbsp;<\/p>\n\n\n\n<p>As a result, <strong>group work norms solve many issues dysfunctional teams face<\/strong>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A lack of drive and commitment,<\/li>\n\n\n\n<li>Diminished accountability and trust,<\/li>\n\n\n\n<li>Non-existent conflict resolution, and<\/li>\n\n\n\n<li>Lackluster problem solving.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"how-to-establish-effective-group-norms\" class=\"wp-block-heading\">How to establish effective group norms<\/h2>\n\n\n\n<p>Unless you consciously take the lead to set group norms, they\u2019ll pop up on their own, and they might even go against company culture. For example, you don\u2019t want your team members to act as if joining a video conference 15 minutes late is okay.<\/p>\n\n\n\n<p>To help you steer your team in the right direction, here are 4 tips you can use to develop group norms.<\/p>\n\n\n\n<h3 id=\"1-identify-best-practices-and-reflect-on-past-experiences\" class=\"wp-block-heading\">#1 Identify best practices and reflect on past experiences<\/h3>\n\n\n\n<p><strong>Think about the practices of successful teams<\/strong>. As a manager, you can consult your peers and see how their teams are faring.<\/p>\n\n\n\n<p>Which are thriving and which are struggling?<\/p>\n\n\n\n<p>Do the thriving groups have common team collaboration guidelines that keep them on track?<\/p>\n\n\n\n<p>Don\u2019t keep these insights to yourself.<\/p>\n\n\n\n<p><strong>Most successful teams rely on regular communication for smooth operation, so start from there<\/strong>. If you use a <a href=\"https:\/\/pumble.com\/business-messaging-app\" target=\"_blank\" rel=\"noreferrer noopener\">business communication app like Pumble<\/a> by <a href=\"https:\/\/cake.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CAKE.com<\/a>, you can <strong>organize a <\/strong><a href=\"https:\/\/pumble.com\/group-meetings\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>video meeting<\/strong><\/a><strong>and discuss group norms with the entire team.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"662\" src=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Holding-a-team-meeting-in-Pumble.png\" alt=\"Holding a team meeting in Pumble\" class=\"wp-image-15664\" srcset=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Holding-a-team-meeting-in-Pumble.png 1176w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Holding-a-team-meeting-in-Pumble-533x300.png 533w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Holding-a-team-meeting-in-Pumble-1110x625.png 1110w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Holding-a-team-meeting-in-Pumble-768x432.png 768w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Holding-a-team-meeting-in-Pumble-18x10.png 18w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\" \/><figcaption class=\"wp-element-caption\">Holding a team meeting in Pumble<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"custom-btn\"><a href=\"https:\/\/pumble.com\/register\">Host productive team meetings in Pumble <\/a><\/p>\n\n\n\n<p>Begin the meeting by asking attendees to reflect on past experiences to pinpoint which group norms could contribute the most to your shared success. You could even <a href=\"https:\/\/pumble.com\/features\/screen-sharing\" target=\"_blank\" rel=\"noreferrer noopener\">share your screen<\/a> and jot down the responses in a shared doc or thread in your team channel.<\/p>\n\n\n\n<p>If you\u2019re managing a larger team, don&#8217;t worry \u2014 the meeting won\u2019t turn into mayhem. The attendees can <strong>raise their (virtual) hands<\/strong> to voice their opinions or share insights as <strong>in-meeting messages<\/strong>.<\/p>\n\n\n\n<p>It might be <strong>a good idea to have team members identify unproductive group norms they\u2019ve noticed<\/strong>. It\u2019s best to <strong>weed out bad behavior before it leads to major disruptions<\/strong>. For instance, if the team notices they exchange direct messages after hours more frequently, that\u2019s something everyone can work to rectify.<\/p>\n\n\n\n<h3 id=\"2-turn-team-norms-into-actions\" class=\"wp-block-heading\">#2 Turn team norms into actions<\/h3>\n\n\n\n<p>Once you\u2019ve pinpointed the norms that can aid your team in achieving long-term goals, it\u2019s time to implement them.<\/p>\n\n\n\n<p>For example, your objective may be to make tasks and projects more accessible. The desired behavior would be for all team members to <a href=\"https:\/\/pumble.com\/document-sharing\" target=\"_blank\" rel=\"noreferrer noopener\">share files<\/a> and updates in your <a href=\"https:\/\/pumble.com\/features\/channels\" target=\"_blank\" rel=\"noreferrer noopener\">group channel<\/a> so that everyone can keep up.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"1000\" src=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Share-and-store-videos-images-docs-and-spreadsheets.png\" alt=\"Share and store videos, images, docs, and spreadsheets\" class=\"wp-image-15665\" srcset=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Share-and-store-videos-images-docs-and-spreadsheets.png 1176w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Share-and-store-videos-images-docs-and-spreadsheets-353x300.png 353w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Share-and-store-videos-images-docs-and-spreadsheets-1110x944.png 1110w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Share-and-store-videos-images-docs-and-spreadsheets-768x653.png 768w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Share-and-store-videos-images-docs-and-spreadsheets-14x12.png 14w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\" \/><figcaption class=\"wp-element-caption\">Share and store videos, images, docs, and spreadsheets<\/figcaption><\/figure>\n<\/div>\n\n\n<p>You can keep updates short and sweet for projects involving fewer people using voice and <a href=\"https:\/\/pumble.com\/features\/video-messages\" target=\"_blank\" rel=\"noreferrer noopener\">video messages<\/a>. The projects will be safe from prying eyes, and the people working on them will still have full access and transparency.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"900\" src=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Record-voice-and-video-messages.png\" alt=\"Record voice and video messages\" class=\"wp-image-15666\" srcset=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Record-voice-and-video-messages.png 1176w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Record-voice-and-video-messages-392x300.png 392w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Record-voice-and-video-messages-1110x849.png 1110w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Record-voice-and-video-messages-768x588.png 768w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Record-voice-and-video-messages-16x12.png 16w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\" \/><figcaption class=\"wp-element-caption\">Record voice and video messages<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Don\u2019t just establish a group norm and move on \u2014 explain to your team which actions are necessary to enforce this standard.<\/strong><\/p>\n\n\n\n\n<div class=\"banner banner-dark pumble-gradient-features\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <span class=\"h4 text-lg translation-block mb-0\">Boost team productivity<\/span>\n        <p class=\"translation-block mt-1 mb-3\">Make communication simple and effective. Get things done easily. Try Pumble by CAKE.com.<\/p>\n\n        <div class=\"banner-buttons d-flex gap-4 align-items-center translation-block justify-content-center justify-content-sm-start\">\n            <a class=\"bg-white rounded px-3 py-1 text-gray-dark\" href=\"https:\/\/pumble.com\" target=\"_blank\">Learn more<\/a>\n\n                            <a class=\"button-2\" href=\"https:\/\/pumble.com\/feature-list\" target=\"_blank\">See features<\/a>\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-middle \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/features@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/features.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    \n\n\n\n<h3 id=\"3-stick-to-the-most-important-team-norms\" class=\"wp-block-heading\">#3 Stick to the most important team norms<\/h3>\n\n\n\n<p><strong>The team should agree on which issues to address first. Select 1 to 3 group norms you\u2019ll focus on, since prioritizing multiple norms may be more than the group can handle.<\/strong><\/p>\n\n\n\n<p>When you focus your attention on a few select norms, chances are the team will have little difficulty remembering and integrating them into their daily practices.<\/p>\n\n\n\n<p>Let\u2019s say your team has reached a consensus to optimize <a href=\"https:\/\/pumble.com\/internal-communication-software\" target=\"_blank\" rel=\"noreferrer noopener\">internal communication<\/a> and <a href=\"https:\/\/pumble.com\/blog\/work-life-boundaries\/\" target=\"_blank\" rel=\"noreferrer noopener\">set boundaries<\/a> regarding availability. To achieve the first objective, everyone will stop sharing info across various channels like email and <a href=\"https:\/\/pumble.com\/blog\/instant-messaging-apps-for-business-communication-culprits\/\" target=\"_blank\" rel=\"noreferrer noopener\">confusing IM apps<\/a>. Instead, they\u2019ll switch to an all-in-one <a href=\"https:\/\/pumble.com\/employee-communication-app\" target=\"_blank\" rel=\"noreferrer noopener\">employee communication app<\/a> that will help them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect remote and hybrid workers with ease,<\/li>\n\n\n\n<li>Exchange and store files in one place,<\/li>\n\n\n\n<li>Organize group meetings, and more.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"988\" src=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Pumble-helps-thriving-teams-stay-on-top.jpg\" alt=\"Pumble helps thriving teams stay on top\" class=\"wp-image-15667\" srcset=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Pumble-helps-thriving-teams-stay-on-top.jpg 1200w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Pumble-helps-thriving-teams-stay-on-top-364x300.jpg 364w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Pumble-helps-thriving-teams-stay-on-top-1110x914.jpg 1110w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Pumble-helps-thriving-teams-stay-on-top-768x632.jpg 768w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Pumble-helps-thriving-teams-stay-on-top-15x12.jpg 15w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Pumble helps thriving teams stay on top<\/figcaption><\/figure>\n<\/div>\n\n\n<p>And, to let colleagues know when to contact them, they can simply <a href=\"https:\/\/pumble.com\/help\/profile\/profile-settings\/change-your-status-and-availability\/\" target=\"_blank\" rel=\"noreferrer noopener\">change their status and availability<\/a>. Whether they\u2019re commuting or on their lunch break, this quick change will inform the team when they\u2019ll be back online or in the office.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"664\" src=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Status-settings-in-Pumble.png\" alt=\"Status settings in Pumble\" class=\"wp-image-15668\" srcset=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Status-settings-in-Pumble.png 964w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Status-settings-in-Pumble-436x300.png 436w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Status-settings-in-Pumble-768x529.png 768w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Status-settings-in-Pumble-18x12.png 18w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><figcaption class=\"wp-element-caption\">Status settings in Pumble<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"custom-btn\"><a href=\"https:\/\/pumble.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Internal communication made easy with Pumble <\/a><\/p>\n\n\n\n<h3 id=\"4-keep-each-other-accountable\" class=\"wp-block-heading\">#4 Keep each other accountable<\/h3>\n\n\n\n<p>What will happen if you go against the team norms you\u2019ve established?<\/p>\n\n\n\n<p><strong>To make sure everyone follows through on their responsibilities, the team should always have access to the latest information.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Even if things haven\u2019t gone off the rails, it&#8217;s essential to stay ahead of possible non-compliance and approach problems collectively. Regular check-ins \u2014 like <a href=\"https:\/\/pumble.com\/voice-calls\" target=\"_blank\" rel=\"noreferrer noopener\">voice calls<\/a> or video meetings \u2014 create space for the team to discuss how to best adhere to the established norms.<\/p>\n\n\n\n<p>If you\u2019re satisfied with the improvements, you can move the conversation to a <a href=\"https:\/\/pumble.com\/features\/threads\" target=\"_blank\" rel=\"noreferrer noopener\">thread in your team channel<\/a>. All you need to do is post your message, and the responses will pour in underneath. These conversation histories will stay in the channels, so new members will quickly locate all past discussions and activities.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1212\" height=\"1000\" src=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Keep-discussions-clear-with-threads.png\" alt=\"Keep discussions clear with threads\" class=\"wp-image-15669\" srcset=\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Keep-discussions-clear-with-threads.png 1212w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Keep-discussions-clear-with-threads-364x300.png 364w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Keep-discussions-clear-with-threads-1110x916.png 1110w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Keep-discussions-clear-with-threads-768x634.png 768w, https:\/\/pumble.com\/blog\/wp-content\/uploads\/2024\/10\/Keep-discussions-clear-with-threads-15x12.png 15w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\" \/><figcaption class=\"wp-element-caption\">Keep discussions clear with threads<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group pro-tip\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>\ud83d\udca1 Pumble Pro Tip<\/strong><\/p>\n\n\n\n<p>Staying accountable at work can be tough, especially when you work from home. To learn how to overcome this challenge, head to this blog post:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/pumble.com\/blog\/group-norms-for-effective-teamwork-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Achieve Work-From-Home Accountability<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n\n<div class=\"banner banner-dark pumble-gradient-landing-3\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <span class=\"h4 text-lg translation-block mb-0\">All-in-one digital HQ<\/span>\n        <p class=\"translation-block mt-1 mb-3\">A communication app for teams of all kinds. Discuss, share, and collaborate.<\/p>\n\n        <div class=\"banner-buttons d-flex gap-4 align-items-center translation-block justify-content-center justify-content-sm-start\">\n            <a class=\"bg-white rounded px-3 py-1 text-gray-dark\" href=\"https:\/\/pumble.com\" target=\"_blank\">Learn more<\/a>\n\n                            <a class=\"button-2\" href=\"https:\/\/pumble.com\/apps\" target=\"_blank\">Download<\/a>\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-bottom \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/landing-3@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/blog\/wp-content\/themes\/cake-blog\/theme\/images\/banners\/landing-3.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    \n\n\n\n<h2 id=\"ready-to-make-your-team-stronger-start-with-pumble-by-cake-com\" class=\"wp-block-heading\">Ready to make your team stronger? Start with Pumble by CAKE.com<\/h2>\n\n\n\n<p><strong>Group norms may take time to yield results, but they\u2019re essential for any sustainable and successful business. Fortunately, they have the desired effect when supported by the right tools.<\/strong><\/p>\n\n\n\n<p>Pumble\u2019s features \u2014 which include video conferencing, messaging, file sharing, and voice calls \u2014 are built for seamless team collaboration and give teams everything they need to uphold group norms, no matter the work setup.<\/p>\n\n\n\n<p class=\"custom-btn\"><a href=\"https:\/\/pumble.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Try Pumble today and keep investing in your team<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how group norms (the unspoken rules guiding workplace conduct) help teams collaborate effectively, boosting overall performance, and communication.<\/p>\n","protected":false},"author":26,"featured_media":15663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-15658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/posts\/15658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/comments?post=15658"}],"version-history":[{"count":12,"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/posts\/15658\/revisions"}],"predecessor-version":[{"id":23363,"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/posts\/15658\/revisions\/23363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/media\/15663"}],"wp:attachment":[{"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/media?parent=15658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/categories?post=15658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pumble.com\/blog\/wp-json\/wp\/v2\/tags?post=15658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}