What is visual communication? <\/h2>\n\n\n\n
Visual communication is a<\/strong> type of communication<\/strong><\/a> that is based on using visual elements to convey messages or information.<\/strong> It consists of:<\/p>\n\n\n\n Visual communication use various means to convey the message clearly and efficiently: <\/p>\n\n\n\n The most important elements of visual communication are: <\/p>\n\n\n\n \n Send visuals, share videos, and hold presentations with Pumble.<\/p>\n\n In terms of business communication<\/a>, visual communication is important because it:<\/p>\n\n\n\n There\u2019s a myriad of ways you can use visual communication in your personal and professional life. Here are top 4 tips on how to do that to achieve the biggest impact:<\/p>\n\n\n\n Let\u2019s take a detailed look at each of these.<\/p>\n\n\n\n Before doing anything else, you need to answer the following questions:<\/p>\n\n\n\n So, essentially, you need to define who you\u2019re talking to and what you want to tell them. And, who you\u2019re talking to will determine how you speak to them (even in terms of visual communication).<\/p>\n\n\n\n For example, you wouldn\u2019t create a presentation for your accounting team and a deck for your clients in the same way, right? Client communication<\/a> requires more finesse, so you\u2019d adapt your visuals to that.<\/p>\n\n\n\n \n Improve collaboration and cut down on emails by moving your team communication to Pumble.<\/p>\n\n Once you\u2019ve defined your audience and your goal, you\u2019ll need to come up with the best way to convey your message. <\/p>\n\n\n\n Think about visual hierarchy \u2014 which elements you want the audience to notice first, second, and third. You also have to consider formatting<\/a>. How many sections you include, which ones hold the most important information, what the spacing is, etc. all determine how your audience will view the visual you present to them.<\/p>\n\n\n\n For example, if you\u2019re creating a client presentation, you might want to build it around a single focal point and avoid overwhelming the page with visuals. That way, you\u2019ll guide their attention in a way that works for you.<\/p>\n\n\n\n Aside from that, you\u2019ll also want to think about the channel of communication<\/a> that you\u2019ll use to deliver the message. For example, you won\u2019t spend time on a client presentation only to send it to them via email, right? <\/p>\n\n\n\n Instead, pick a channel that will allow you to present your message properly. For example, if you\u2019re using a business messaging app<\/a> like Pumble<\/a>, you could use the video conferencing<\/a> functionalities of the app like screen sharing<\/a> to present your visuals to your clients in the most effective way.<\/p>\n\n\n If you want your visuals to be effective, you have to pick the right ones for the job. This goes beyond choosing the right formatting and a proper layout that we\u2019ve already talked about. <\/p>\n\n\n\n For example, depending on the information you\u2019re presenting, you\u2019ll want to use different visuals:<\/p>\n\n\n\n Also make sure you\u2019re using the right colors. Using 2 to 4 colors \u2014 ideally one neutral and one accent color \u2014 will highlight the data you\u2019re presenting. However, don\u2019t rely on color alone to transfer meaning. For example, don\u2019t assume that, just because you\u2019re using red, you\u2019ll convey danger to the audience. Instead, pair the color with text, shapes, or anything else that will provide more context. <\/p>\n\n\n\n It is crucial that you\u2019re consistent with the visual identity of your brand. Stick to the (small) color palette you chose, and be consistent when it comes to fonts, layouts, and use of space across all your materials. <\/p>\n\n\n\n Being consistent and persistently presenting the same visual information makes the brand memorable. It increases the chance of recognition and creates trust.<\/p>\n\n\n Give Pumble a try<\/a><\/p>\n\n\n\n We can see examples of visual communication everywhere around us: company logos, images and videos, social media posts, traffic signs, etc. <\/p>\n\n\n\n But, visual communication is also prevalent in our professional lives \u2014 we spend a lot of our time in video meetings<\/a> and exchanging verbal and visual information via team chat apps<\/a>. <\/p>\n\n\n From informal chats to discussing structural changes and crises<\/a>, everything happens online. That\u2019s why it\u2019s important to employ visual communication, as visuals such as graphs, diagrams, or infographics make it easier for employees to understand:<\/p>\n\n\n\n Using visuals allows us to quickly share information and ideas. Let\u2019s take a look at some common examples of visual communication in the workplace. <\/p>\n\n\n\n \ud83d\udca1 Pumble Pro Tip<\/strong> <\/p>\n\n\n\n Visuals bring clarity which lowers the risk of communication breakdown. To learn more about communication breakdown and how it happens, check out the following article:<\/p>\n\n\n\n As mentioned, it\u2019s difficult to present complex data with words alone. Better said, it\u2019s difficult to maintain your audience\u2019s attention and have them understand you if you\u2019re not using visual aids. <\/p>\n\n\n\n If you have to present complex data or metrics to an audience, it\u2019s best to use:<\/p>\n\n\n\n When explaining processes and operation flows \u2014 most often during employee onboarding<\/a> or training \u2014 it\u2019s vital our audience understands us, as future performance depends on it. In those cases, use:<\/p>\n\n\n\n Videos are perhaps the most important visual aid you can use when explaining processes and flows to others. If you use an app like Pumble, you can even make a whole knowledge database<\/a> of instructional videos that you will store in your Pumble workspace. That way, it will serve as your digital headquarters, making it easy for new and existing employees to access instructional videos and other important information.<\/p>\n\n\n Since Pumble has an unlimited message history on all plans (including the Free plan<\/a>), your knowledge base will always be accessible to you \u2014 it will never be deleted, even if you switch from a paying plan to a free one. All materials shared on Pumble<\/a> \u2014 messages, images, videos, etc. \u2014 will be just one click away.<\/p>\n\n\n \n Improve collaboration and cut down on emails by moving your team communication to Pumble.<\/p>\n\n Training goes beyond explaining processes to your new employees. That\u2019s why it\u2019s a good idea to employ additional visual aids that will ensure clarity and boost the overall efficiency of training sessions. The same aids can lend a helping hand during digital collaboration, and they can help bridge the gaps that appear due to the lack of face-to-face interaction. Here are a few examples:<\/p>\n\n\n\n Hold training sessions on Pumble<\/a><\/p>\n\n\n\n Visual communication is a necessity in the modern workplace, which is why you need a tool that will help you implement it. <\/p>\n\n\n\n A group messaging app<\/a> by CAKE.com<\/a>, Pumble allows you to send messages and share files of any size both in direct messages<\/a> and channels<\/a>. That means you can send images, videos, PDFs, GIFs, or any other visual that helps you convey your message. <\/p>\n\n\n\n\n
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The 4 basic elements of visual communication<\/h2>\n\n\n\n
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Use visual communication in Pumble<\/h2>\n
![\"Illustration\"](\"https:\/\/pumble.com\/blog\/wp-content\/themes\/product-blog\/public\/images\/pumble\/banners\/landing-1@2x.png)
\n <\/picture>\n <\/div>\n<\/div>\n <\/p>\n\n\n\nWhy is visual communication important? <\/h2>\n\n\n\n
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How to use visual communication<\/h2>\n\n\n\n
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#1: Define your goal and audience<\/h3>\n\n\n\n
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Need a better client communication tool?<\/h2>\n
![\"Illustration\"](\"https:\/\/pumble.com\/blog\/wp-content\/themes\/product-blog\/public\/images\/pumble\/banners\/landing-2@2x.png)
\n <\/picture>\n <\/div>\n<\/div>\n <\/p>\n\n\n\n#2: Pick the right means and channel of communication <\/h3>\n\n\n\n
![\"Pumble\u2019s](\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2023\/01\/Make-the-most-of-visual-communication-with-Pumbles-screen-sharing.webp\")
#3: Make sure your visuals are effective<\/h3>\n\n\n\n
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#4: Be consistent and persistent<\/h3>\n\n\n\n
![\"Pumble\u2019s](\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2023\/01\/Although-it-changed-through-the-years-Pumbles-logo-maintained-consistency.webp\"){kind=logo}
Examples of visual communication in the workplace<\/h2>\n\n\n\n
![\"Visual](\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2023\/01\/Apps-like-Pumble-make-visual-communication-easy.webp\")
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#1: Simplifying complex data and metrics<\/h3>\n\n\n\n
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#2: Explaining processes and operation flows<\/h3>\n\n\n\n
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![\"Storing](\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2023\/01\/Storing-files-in-Pumble.webp\")
![\"Searching](\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2023\/01\/Searching-for-files-on-Pumble.webp\")
All-in-one digital HQ<\/h2>\n
![\"Illustration\"](\"https:\/\/pumble.com\/blog\/wp-content\/themes\/product-blog\/public\/images\/pumble\/banners\/landing-3@2x.png)
\n <\/picture>\n <\/div>\n<\/div>\n <\/p>\n\n\n\n#3: Facilitating training and digital collaboration<\/h3>\n\n\n\n
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![\"Using](\"https:\/\/pumble.com\/blog\/wp-content\/uploads\/2023\/01\/Use-annotations-while-screen-sharing-on-Pumble-calls-.webp\")
Harness the power of visual communication with Pumble by CAKE.com<\/h2>\n\n\n\n