{"id":3290,"date":"2023-07-17T14:56:01","date_gmt":"2023-07-17T14:56:01","guid":{"rendered":"https:\/\/pumble.com\/learn\/?p=3290"},"modified":"2025-07-22T00:00:00","modified_gmt":"2025-07-22T00:00:00","slug":"sales-email-template","status":"publish","type":"post","link":"https:\/\/pumble.com\/learn\/pt\/businesses-teams\/sales-email-template\/","title":{"rendered":"Como escrever e-mails de vendas: 10 modelos e exemplos"},"content":{"rendered":"\n

According to email marketing statistics for 2025<\/a>, email campaigns generate between $36 and $40 for every dollar spent. This tells us emails are still very much a staple in today\u2019s sales communication, helping businesses reach and land target customers daily.<\/p>\n\n\n\n

At the same time, people are growing more wary of the typical sales pitches they get a ton of on a daily basis. <\/p>\n\n\n\n

So, how do you make your sales emails get clicks and answers? <\/p>\n\n\n\n

The trick is to make them stand out. <\/p>\n\n\n\n

And how exactly do you achieve this? <\/p>\n\n\n\n

Well, that\u2019s a more complex, multi-step process we\u2019re about to go through.<\/p>\n\n\n\n

Stay tuned as we break down a step-by-step of making your sales emails stand out, plus our 10 sales email templates to help you find the perfect words for every occasion.  <\/p>\n\n\n

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What is an effective sales email? <\/h2>\n\n\n\n

Sales emails serve as tools that help you sell your products or services. <\/strong><\/p>\n\n\n\n

A perfect sales email is a mixture of knowledge, experience, and emotions. In other words, writing a successful sales email is an art form that helps your company increase revenue. <\/p>\n\n\n\n

Successful sales emails quickly introduce what you sell and create a kind of emotional connection with existing or potential customers. Make them a bit more personalized, and you get to make your customers feel extra valued. <\/p>\n\n\n\n

Also, one of the main peculiarities of best sales emails is to locate your customer\u2019s pain point <\/strong>and present your product or service as the perfect solution<\/strong>. <\/p>\n\n\n\n

Now that we\u2019ve defined a sales email and mentioned some of its main characteristics, let\u2019s help you write a successful email that sells. <\/p>\n\n\n\n

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Free communication tool for sales teams<\/h2>\n

Improve collaboration and cut down on emails by moving your team communication to Pumble.<\/p>\n\n

\n Sign up<\/a>\n\n Learn more<\/a>\n <\/div>\n <\/div>\n\n
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How to write a sales email: 7 steps for success<\/h2>\n\n\n\n

There is no universal way to write a perfect sales email. <\/p>\n\n\n\n

However, there are ways to make each of your sales emails unique. <\/p>\n\n\n\n

Here are our best tips to make your sales emails stand out. <\/p>\n\n\n\n

Stop waiting for emails! Discover the power of instant communication with Pumble<\/a><\/p>\n\n\n\n

#1: Define your goal <\/h3>\n\n\n\n

Do you want to cold email your potential customers? <\/p>\n\n\n\n

Or, is your goal to renew the contract with an existing client? <\/p>\n\n\n\n

Whatever you want to achieve, be sure to first define it clearly, and then make a plan on how to get it done. <\/p>\n\n\n\n

If necessary, repeat your goals to yourself as you\u2019re writing the email, to ensure you have your objectives clear \u2014 \u201cThis email is going to get me my first customer!\u201d<\/em> or \u201cI\u2019m gonna renew this client\u2019s contract!\u201d<\/em> <\/p>\n\n\n\n

Our contributor, Enterprise Sales Specialist, Predrag Rodic<\/a>, pinpoints the importance of having a clearly defined goal in your emails: <\/p>\n\n\n\n

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\u201cOne thing should be common for every sales-related email \u2014 the goal. You should never send an email just for the sake of the email being sent. That way, you’re just wasting clients’ time, and at the end of the day, you waste your own time too.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Defining your goal can help you start and move the conversation in the right direction<\/strong>. Meaning, you\u2019ll then get one step closer to sending that meeting request email and achieving your objectives \u2014 selling a product or renewing a contract. <\/p>\n\n\n\n

#2: Do your research <\/h3>\n\n\n\n

After defining your goal, make sure you know as much as possible about your prospects or customers. <\/p>\n\n\n\n

Our contributor Predrag, as an experienced sales specialist, recommends you first do a thorough research of your prospects: <\/p>\n\n\n\n

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\u201cDo your research \u2014 don’t assume. Google up a customer\u2019s role and see what their company does. See if that person is qualified (needs your product, solution, or service), and decide on the tone of the email before hitting that \u2018compose\u2019 button.\u201d<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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In other words, if you don\u2019t know enough about the client you are contacting, try to gather as much information as possible about them and their company before starting your email<\/strong>. <\/p>\n\n\n\n

Furthermore, use your research to find out if the prospect\u2019s company: <\/p>\n\n\n\n