{"id":354,"date":"2021-04-09T12:09:21","date_gmt":"2021-04-09T12:09:21","guid":{"rendered":"https:\/\/pumble.com\/learn\/?p=354"},"modified":"2026-03-12T08:26:06","modified_gmt":"2026-03-12T08:26:06","slug":"planning-communication","status":"publish","type":"post","link":"https:\/\/pumble.com\/learn\/communication\/planning-communication\/","title":{"rendered":"Internal Communication Planning (+ Templates)"},"content":{"rendered":"\n<p class=\"translation-block wp-block-paragraph\">The first step towards improved team communication is <em>planning the improvements you want to implement<\/em>. To do this, you\u2019ll need an internal communication plan, with clear communication strategies you\u2019ll implement in your workplace.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">But, what exactly is an internal communication strategy plan?<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Why is having a clear internal communication plan important?<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">How do you write an internal communication plan?&nbsp;In this guide, we\u2019ll show you exactly how you can <em>prepare<\/em> for creating an internal communication plan, <em>create<\/em> it, and <em>track<\/em> its performance and overall effectiveness in the workplace. Here, you\u2019ll also find free templates that will make the process of planning and creating an internal communication strategy plan that\u2019s suitable for your workplace easier and quicker.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><strong>Quick access to internal communication plan templates:<\/strong><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\u23ec <a href=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/10\/Internal-communication-plan-template.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Internal Communication Plan template \u2014 editable PDF<\/a><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\u23ec <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/191zXXzpAjQ9qAU_qg9G8C__yghVehvRDWWHfSUXvO6s\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">The current state of internal communication \u2014 a questionnaire for employees<\/a><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\u23ec <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1iCjzZC6HivgWZtCEmhYBP-vOSfTbiCNzg_7PxPgVdVk\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">A template for describing your audience<\/a><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\u23ec <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/147HB_cah9DsWP9R_SoBrMdAGOSwSx4yPZhIc_7yG9Js\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Internal communication goals template<\/a><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\u23ec <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1eWfaQcCb8vTfLPo5OIx3uHd53uJk9jQUVpzgZ2voaOQ\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Internal communication channel matrix<\/a><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\u23ec <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EAyBCHFa1YTwZpS-HwXMLSCWZor3s1mJR1tISq5sXko\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Internal communication guidelines<\/a><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\u23ec <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/13NN7dzBjrXYMSkkBnKr-05jO3AFv4y_sko5TQwqNiUo\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Internal communication strategies for successful team discussions template<\/a><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\u23ec <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1N60kaNTjrI6qMJR5qQei0OmmliqfZoZjT1EXookIYF8\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Communicating change to employees template<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"900\" src=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/How-to-Make-Executive-Communication-Effective-cover.jpg\" alt=\"Internal Communication Planning (+Templates) - cover\" class=\"wp-image-13289\" srcset=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/How-to-Make-Executive-Communication-Effective-cover.jpg 1800w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/How-to-Make-Executive-Communication-Effective-cover-300x150.jpg 300w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/How-to-Make-Executive-Communication-Effective-cover-1024x512.jpg 1024w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/How-to-Make-Executive-Communication-Effective-cover-768x384.jpg 768w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/How-to-Make-Executive-Communication-Effective-cover-1536x768.jpg 1536w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/How-to-Make-Executive-Communication-Effective-cover-18x9.jpg 18w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"what-does-internal-communication-include\" class=\"wp-block-heading translation-block\">What does internal communication include?<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Before we dive into everything you need to know about internal communication planning, let\u2019s consider the definition of internal communication first \u2014 so, what is internal communication?<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Well, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Internal_communications\">internal communication (IC)<\/a> is a concept focused on promoting effective communication amongst the people within an organization.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">As such, it involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">The processes of producing and delivering messages to the people working in an organization, on behalf of the management<\/li>\n\n\n\n<li class=\"translation-block\">The practices and solutions meant to facilitate dialogue between the people working in the said organization<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Internal communication is usually the official responsibility of the HR department or the entire management body \u2014 but, by extension, it is also the responsibility of everyone involved in any kind of communication in the workplace, due to the benefits it brings when it\u2019s effective.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">When it comes to its benefits, in gist, effective internal communication:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Helps keep everyone informed,<\/li>\n\n\n\n<li class=\"translation-block\">Gives people a clear view of the happenings in the organization,<\/li>\n\n\n\n<li class=\"translation-block\">Helps build the company culture,<\/li>\n\n\n\n<li class=\"translation-block\">Prescribes channels for feedback, discussions, negotiations, and other <a rel=\"noreferrer noopener\" href=\"https:\/\/pumble.com\/learn\/communication\/communication-situations\/\" target=\"_blank\">communication situations<\/a> typical for a business setting,<\/li>\n\n\n\n<li class=\"translation-block\">Provides a whole new dimension for facilitating effective teamwork.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\n<div class=\"banner banner-dark pumble-gradient-default\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <h2 class=\"translation-block text-2xl !mb-4\">Free team communication app<\/h2>\n        <p class=\"translation-block !text-sm\">Improve collaboration and cut down on emails by moving your team communication to Pumble.<\/p>\n\n        <div class=\"banner-buttons d-flex space-x-4 translation-block\">\n            <a class=\"rounded-md px-6 py-2 bg-white\" href=\"\/register\" target=\"_blank\">Sign up<\/a>\n\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-right \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/default@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/default.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    <\/p>\n\n\n\n<h2 id=\"what-is-an-internal-communication-plan\" class=\"wp-block-heading translation-block\">What is an internal communication plan?<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">An internal communication strategy plan involves all the business goals, practices, and guidelines that are meant to guide your organization towards effective internal communication.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">A well-thought-out plan for internal communication provides an outline of how exactly individuals, teams, and the management, on the whole, should communicate amongst themselves, to support and advance the business\u2019 objectives.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Such a plan usually sheds light on the following elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">The organization\u2019s objectives,<\/li>\n\n\n\n<li class=\"translation-block\">The organization\u2019s vision,<\/li>\n\n\n\n<li class=\"translation-block\">Key business messages,<\/li>\n\n\n\n<li class=\"translation-block\">Prescribed channels of communication,<\/li>\n\n\n\n<li class=\"translation-block\">Staff responsibilities,<\/li>\n\n\n\n<li class=\"translation-block\">Staff processes, and<\/li>\n\n\n\n<li class=\"translation-block\">External marketing and communication plan.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Unfortunately, a <a href=\"https:\/\/www.ajg.com\/uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">report by Gallagher<\/a> shows that as many as 60% of organizations simply don\u2019t have such long-term strategies for their internal communication.<\/p>\n\n\n\n<h2 id=\"what-are-the-benefits-of-a-clear-internal-communication-plan\" class=\"wp-block-heading translation-block\">What are the benefits of a clear internal communication plan?<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">George Bernard Shaw once said: <em>\u201cThe single biggest problem in communication is the illusion that it has taken place.\u201d<\/em> So, effective communication is not something that just happens \u2014 a <a href=\"https:\/\/blog.vingapp.com\/5-surprising-facts-internal-business-communication\" target=\"_blank\" rel=\"noreferrer noopener\">report by Vingapp<\/a> shows this in numbers and facts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Employees tend to spend up to two hours per day gossiping and worrying.<\/li>\n\n\n\n<li class=\"translation-block\">As many as 55% of employees state the nature of their job benefits is not clear nor comprehensive enough.<\/li>\n\n\n\n<li class=\"translation-block\">Having more questions than answers brings uncertainty, frustration, an increase in rumors, and lower productivity overall.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><strong><strong>Because of this, it\u2019s important to make a conscious effort to facilitate communication in the workplace \u2014 the first step on that road is creating a clear and comprehensive internal communication strategy plan.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Here are the benefits to such an endeavor.<\/p>\n\n\n\n<h3 id=\"easier-and-better-communication\" class=\"wp-block-heading translation-block\">Easier and better communication<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">According to studies by Reuters and the Working Council of CIOs, employees spend as much as 20% of their work time searching for information they need in order to carry out their work. However, a more structured approach to communication (e.g. using a specialized app for communication), can reduce this <a href=\"https:\/\/clockify.me\/blog\/productivity\/identify-wasted-time-and-inefficiency\/\" target=\"_blank\" rel=\"noreferrer noopener\">wasted time<\/a> by as much as 15%.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">A clear process for connecting staff to the right resource provider and the right information, at the right time is crucial \u2014 it helps everyone save time and be more efficient with their work. In line with that, having a clear plan for internal communication will help clarify when to look for this information, as well as where and how to look for it.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Such a plan helps teammates carry out two-way communication with their colleagues and superiors quicker and easier. It helps them understand who they need to ask to get the answers they need.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">But, it also sheds light on where they need to seek one-way communication, i.e. static information about procedures and processes.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\n<div class=\"banner banner-dark pumble-gradient-features\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <h2 class=\"translation-block text-2xl !mb-4\">Improve work communication<\/h2>\n        <p class=\"translation-block !text-sm\">Strengthen your business communication and collaboration with Pumble by CAKE.com<\/p>\n\n        <div class=\"banner-buttons d-flex space-x-4 translation-block\">\n            <a class=\"rounded-md px-6 py-2 bg-white\" href=\"https:\/\/pumble.com\/feature-list\" target=\"_blank\">See features<\/a>\n\n                            <a class=\"button-2\" href=\"https:\/\/pumble.com\/register\" target=\"_blank\">Join Pumble<\/a>\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-middle \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    <\/p>\n\n\n\n<h3 id=\"employees-feel-more-valued\" class=\"wp-block-heading translation-block\">Employees feel more valued<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Francis Bacon once said: <em>\u201cKnowledge is power\u201d<\/em>. And, employees who possess the knowledge about what is happening at their companies, and what benefits and resources they have at their disposal, are more likely to feel they have the power to perform their expected duties and responsibilities. But, they are also more likely to feel <em>valued<\/em> by their employers, who\u2019ve made the extra effort to provide their employees with all the information they need for work and progress. After all, <a href=\"https:\/\/www.apa.org\/news\/press\/releases\/2012\/03\/well-being\" target=\"_blank\" rel=\"noreferrer noopener\">one APA survey<\/a> finds that 93% of employees who feel valued at work report they are motivated to perform their best \u2014 data which highlights \u201cfeeling valued\u201d as an important concept to pursue.&nbsp;<\/p>\n\n\n\n<h3 id=\"improved-employee-engagement\" class=\"wp-block-heading translation-block\">Improved employee engagement<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">One report by <a href=\"https:\/\/www.gallup.com\/services\/176708\/state-american-workplace.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Gallup<\/a> shows that companies lose between $450 and $550 billion per year on disengaged employees. On the other hand, a report by <a href=\"https:\/\/cultureiq.com\/blog\/measuring-roi-of-employee-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Culture IQ<\/a> shows that companies who have engaged employees perform 200% better than those who don\u2019t.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">In line with that, a well-thought-out internal communication plan helps increase employee engagement by helping you measure, cultivate, and optimize internal communication channels in order to improve and speed up communication.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">This, in turn, improves employee retention, acquisition, and productivity.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\n<div class=\"banner banner-dark pumble-gradient-features\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <h2 class=\"translation-block text-2xl !mb-4\">Boost team productivity<\/h2>\n        <p class=\"translation-block !text-sm\">Make communication simple and effective. Get things done easily. Try Pumble.<\/p>\n\n        <div class=\"banner-buttons d-flex space-x-4 translation-block\">\n            <a class=\"rounded-md px-6 py-2 bg-white\" href=\"https:\/\/pumble.com\/register\" target=\"_blank\">Join now<\/a>\n\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-middle \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    <\/p>\n\n\n\n<h3 id=\"better-leaders\" class=\"wp-block-heading translation-block\">Better leaders<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Great internal communication starts with great leadership, and great leadership is the key to an effective workforce \u2014 after all, <a href=\"https:\/\/www.octanner.com\/content\/dam\/oc-tanner\/documents\/global-research\/White_Paper_Performance_Accelerated.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">one 10-year study<\/a> based on 200,000 managers and employees shows that 79% of people who quit their jobs do so because they believe they experience a lack of appreciation from their leaders. On the other hand, leaders who are aware of how they need to communicate with their employees are more likely to be better at attracting, creating, and retaining an engaged workforce. And, a clear understanding of how you need to create a straightforward internal communication plan is the key to creating leaders who are effective communicators.<\/p>\n\n\n\n<h3 id=\"improved-trust\" class=\"wp-block-heading translation-block\">Improved trust<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Trust is an important factor in a company \u2014 according to one US-based study cited in the <a href=\"https:\/\/hbr.org\/2017\/01\/the-neuroscience-of-trust\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business Review<\/a>, high-trust companies report the following benefits, when compared to low-trust companies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">13% fewer sick days,<\/li>\n\n\n\n<li class=\"translation-block\">29% higher life satisfaction,<\/li>\n\n\n\n<li class=\"translation-block\">40% less <a rel=\"noreferrer noopener\" href=\"https:\/\/clockify.me\/blog\/productivity\/career-burnout\/\" target=\"_blank\">burnout<\/a>,<\/li>\n\n\n\n<li class=\"translation-block\">50% higher productivity,<\/li>\n\n\n\n<li class=\"translation-block\">74% less stress,<\/li>\n\n\n\n<li class=\"translation-block\">76% higher engagement,<\/li>\n\n\n\n<li class=\"translation-block\">106% higher energy at work.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">In line with that, a company that has a well-organized plan for internal communication builds trust that it is also well-organized in other aspects of its business. This is especially useful to disclose to potential high-end hires who will appreciate knowing that you value well-structured organization in all aspects of work \u2014 including your approach to internal communication.<\/p>\n\n\n\n<h3 id=\"an-improved-culture-of-open-communication\" class=\"wp-block-heading translation-block\">An improved culture of open communication<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Each successful instance of internal communication paves the way to a culture of open communication \u2014 and, <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/survey-says-honesty-at-the-office-is-the-biggest-perk-of\/244163\" target=\"_blank\" rel=\"noreferrer noopener\">one US-based survey<\/a> that covered 1,000 full-time employees shows that 81% of people value \u201copen communication\u201d more than free food, gym memberships, and even health plans when choosing their companies. In line with that, open communication is worth cultivating \u2014 and, having a straightforward plan for improved internal communication can only help you encourage open communication by methodically endorsing and encouraging it.<\/p>\n\n\n\n<p class=\"custom-btn translation-block wp-block-paragraph\"><a href=\"https:\/\/pumble.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Communicate more effectively with your team over Pumble<\/a><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">&#8212;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Now that we understand the benefits of having a straightforward overview of strategies for effective internal communication, let\u2019s focus on how you can approach creating such a plan.&nbsp;<\/p>\n\n\n\n<h2 id=\"how-do-you-write-an-internal-communication-plan\" class=\"wp-block-heading translation-block\">How do you write an internal communication plan?<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">In this section, we\u2019ll disclose a detailed guide on how you can prepare for, create, as well as analyze and modify the plan for effective internal communication in your workplace.<\/p>\n\n\n\n<h2 id=\"step-1-assess-the-current-state-of-communication-in-the-workplace\" class=\"wp-block-heading translation-block\">Step #1: Assess the current state of communication in the workplace<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><em>The first step in planning workplace communication involves observing and analyzing <\/em><strong><em>the current state<\/em><\/strong><em> of communication in your workplace. In line with that, this is predominantly a step that <\/em><strong><em>will prepare you<\/em><\/strong><em> for the creation of your new internal communication plan.<\/em><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">For this purpose, you can assess your previous internal communication plan (if any existed), make the effort to understand how employees communicate now, gather employee feedback, but also employ additional methods of measuring the state of internal communication.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Here\u2019s what each point is about in more detail.<\/p>\n\n\n\n<h3 id=\"assessing-your-previous-internal-communication-plan\" class=\"wp-block-heading translation-block\">Assessing your previous internal communication plan<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">If your company has already had an employee communication plan you\u2019re merely upgrading, use it as a starting reference point.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">During this stage, you can perform a <strong>SWOT analysis<\/strong> \u2014 i.e. list the proven <strong>S<\/strong>trengths and <strong>W<\/strong>eaknesses of your previous internal communication plan, as well as the potential <strong>O<\/strong>pportunities and <strong>T<\/strong>hreats of your future internal communication plan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Strengths<\/strong> will answer the question:\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>What did your previous internal communication plan do well?<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Weaknesses <\/strong>will answer the question:\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>What areas did your previous internal communication falter in?<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Opportunities<\/strong> will answer the question:\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>What opportunities can a revised internal communication plan bring you?<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Threats<\/strong> will answer the questions:\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>What threats can a revised internal communication plan bring you?<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">When it comes to the <strong>strengths<\/strong> and <strong>weaknesses<\/strong> of your previous internal communication plan, treat them accordingly \u2014 once you\u2019ve identified them, always do away with the weaknesses and copy the strengths when creating the revised plan.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38<strong>Examples:<\/strong> if a specific aspect of conducting daily meetings didn\u2019t work in the past, revise it for the future. Moreover, if a specific channel of communication had a low adoption rate, replace it with a more efficient solution people are more likely to adopt.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">When it comes to the <strong>opportunities<\/strong> and <strong>threats<\/strong> the revised internal communication plan could bring, understanding them beforehand can help embrace the possible opportunities and do away with possible threats.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38<strong>Examples: <\/strong>Introducing several official channels for internal communication can help your remote team to stay connected through well-organized conversations, despite the physical distance. However, a larger number of new communication channels may also pose a threat to productivity and efficiency, as employees may become overwhelmed by the array of choices and use only a handful of them regularly.&nbsp;<\/p>\n\n\n\n<h3 id=\"understanding-how-employees-communicate-now\" class=\"wp-block-heading translation-block\">Understanding how employees communicate now<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">You may not have a clear plan for internal communication just yet, but, that does not mean that your teammates don\u2019t already communicate with each other, in one way or another. In gist, we recognize 4 main ways of communication in the workplace: <strong>verbal<\/strong>, <strong>body<\/strong>, <strong>phone<\/strong>, and <strong>written<\/strong>. People are most likely to take part in or initiate at least one of these ways of communication in a business setting, on a daily basis.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group pro-tip\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"translation-block wp-block-paragraph\">\ud83c\udf93 <strong>Pumble Pro Tip<\/strong><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To learn more about the ways of communication, check out our comprehensive guide on the subject here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"> <a href=\"https:\/\/pumble.com\/learn\/communication\/communication-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">The types of communication<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">However, one of these ways of workplace communication is likely to be dominant, at least in certain situations. For example, you and your teammates may:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">carry out daily meetings verbally, in person;<\/li>\n\n\n\n<li class=\"translation-block\">use a company wiki to document and find information about company procedures and policies;<\/li>\n\n\n\n<li class=\"translation-block\">use the phone to communicate with clients;<\/li>\n\n\n\n<li class=\"translation-block\">use a <a href=\"https:\/\/pumble.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">team chat app<\/a> to communicate with colleagues.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">In any case, it\u2019s important that you consider whether, when, and how you use different ways of communication in the workplace.<\/p>\n\n\n\n<p class=\"custom-btn translation-block wp-block-paragraph\"><a href=\"https:\/\/pumble.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Give Pumble by CAKE.com a try<\/a><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Then, you should try to answer the following questions:<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Are the current ways of communication efficient? If not, what needs to be changed?<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">As a result, perhaps you\u2019ll find that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">it would be more productive to carry out client communication via email (e.g. because phone calls take too long, on average);&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\">your company wiki is severely underused and that employees tend to turn to other, unofficial means of informing themselves about policies and procedures (e.g. they ask the head of HR directly, or their direct superiors, or other colleagues);<\/li>\n\n\n\n<li class=\"translation-block\">it would be better if you were to use your chat app for stand-ups on the days when you\u2019re too swamped with work to attend face-to-face meetings (e.g. to avoid the tension and stress that come with rushing to make it to the meeting on time).<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">In any case, assessing how your company communicates at the moment is crucial to helping you understand what you need to revise or improve in the future.<\/p>\n\n\n\n<h3 id=\"gathering-employee-feedback\" class=\"wp-block-heading translation-block\">Gathering employee feedback<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">When assessing the current state of communication in the workplace, pay close attention to the opinions of the people who actually have to communicate with each other in your company \u2014 i.e. the employees.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">The previous point dealt with how employees <strong><em>do<\/em><\/strong> communicate in your workplace, i.e. the ways of communication they use. This point deals with how employees <strong><em>feel<\/em><\/strong> about the state of communication in your workplace.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">According to a research paper published by <a href=\"https:\/\/dc.etsu.edu\/cgi\/viewcontent.cgi?article=4738&amp;context=etd\" target=\"_blank\" rel=\"noreferrer noopener\">East Tennessee State University<\/a>, the following solutions are a great way to facilitate feedback from employees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Suggestion boxes,<\/li>\n\n\n\n<li class=\"translation-block\">Focus groups,<\/li>\n\n\n\n<li class=\"translation-block\">Surveys,<\/li>\n\n\n\n<li class=\"translation-block\">Management discussion groups.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Now, no matter whether you are running a company-wide survey or conducting interviews with group representatives of teams or departments, you can consider the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Do your employees know what the company goals are and what roles they play in achieving those goals?<\/li>\n\n\n\n<li class=\"translation-block\">Do your employees get the information they need to perform their work in a clear manner?<\/li>\n\n\n\n<li class=\"translation-block\">Do your employees feel valued for the work they perform?<\/li>\n\n\n\n<li class=\"translation-block\">Are they recognized when they perform well at work?<\/li>\n\n\n\n<li class=\"translation-block\">How would they rate communication with their colleagues and superiors?<\/li>\n\n\n\n<li class=\"translation-block\">What do they believe to be the best aspects of internal communication in your company?<\/li>\n\n\n\n<li class=\"translation-block\">What aspects of internal communication do they believe need improvements in your company?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To find answers to these, and other similar, relevant questions, you can use a simple questionnaire that will help you identify potential pain points, if any.&nbsp;<\/p>\n\n\n\n<p class=\"has-background translation-block wp-block-paragraph\" style=\"background-color:#fff7ea\">\u23ec Here\u2019s is a questionnaire with a Likert Scale you can distribute to your teammates or select focus groups, to better understand how your employees feel about the current state of communication in your workplace: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/191zXXzpAjQ9qAU_qg9G8C__yghVehvRDWWHfSUXvO6s\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">The current state of internal communication \u2014 a questionnaire for employees<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"161\" src=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/The-current-state-of-internal-communication-\u2014-a-questionnaire-for-employees.png\" alt=\"The current state of internal communication \u2014 a questionnaire for employees\" class=\"wp-image-1064\" srcset=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/The-current-state-of-internal-communication-\u2014-a-questionnaire-for-employees.png 700w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/The-current-state-of-internal-communication-\u2014-a-questionnaire-for-employees-300x69.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><center>The current state of internal communication \u2014 a questionnaire for employees<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"employing-other-methods-of-measuring-the-state-of-internal-communication\" class=\"wp-block-heading translation-block\">Employing other methods of measuring the state of internal communication<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">In addition to collecting employee feedback, you can also employ other methods of measuring the current state of internal communication, such as monitoring the rate of interactions in the communication channels your team uses:&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>With chat apps<\/strong>, you can monitor the rate of interactions by observing the number of frequency of reactions (i.e. emojis and subsequent follow-ups the original comment gets);<\/li>\n\n\n\n<li class=\"translation-block\"><strong>With emails<\/strong>, you can monitor the rate of interactions by tracking the open-rate and click-through-rate of internal newsletters;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>With an intranet solution<\/strong>, you can monitor the rate of interactions by analyzing Intranet analytics.<\/li>\n<\/ol>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">As a result of your analysis, you may find that you need to make certain changes and improvements.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\n<div class=\"banner banner-dark pumble-gradient-features\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <h2 class=\"translation-block text-2xl !mb-4\">Improve work communication<\/h2>\n        <p class=\"translation-block !text-sm\">Strengthen your business communication and collaboration with Pumble.<\/p>\n\n        <div class=\"banner-buttons d-flex space-x-4 translation-block\">\n            <a class=\"rounded-md px-6 py-2 bg-white\" href=\"https:\/\/pumble.com\/feature-list\" target=\"_blank\">See features<\/a>\n\n                            <a class=\"button-2\" href=\"https:\/\/pumble.com\/register\" target=\"_blank\">Join Pumble<\/a>\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-middle \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    <\/p>\n\n\n\n<h2 id=\"step-2-define-the-right-communication-goals\" class=\"wp-block-heading translation-block\">Step #2: Define the right communication goals<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><em>This step answers the question of <\/em><strong><em>What<\/em><\/strong><em>? What do you want to accomplish with your communication plan?<\/em><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Overall, your communication goals should answer the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">What changes and improvements in the current communication processes will you implement?<\/li>\n\n\n\n<li class=\"translation-block\">What topics will you address in the internal communication strategy plan?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">At this point, you\u2019ll probably want to define a clear vision for internal communication. Your organization probably already has a clear vision you strive for externally \u2014 but, you can define another vision to serve as a loadstar in internal communication, i.e. your main communication goal.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">This internal vision can serve as a great tactic for checking and balancing the communication efforts of the people who are partaking in the implementation of the internal communication plan. Ideally, it should show how you would like to organize communication in the future, and answers the questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">What are we aiming to achieve, in terms of internal communication?<\/li>\n\n\n\n<li class=\"translation-block\">What are we aiming to avoid, in terms of internal communication?<\/li>\n\n\n\n<li class=\"translation-block\">What will effective communication look like?<\/li>\n\n\n\n<li class=\"translation-block\">What will ineffective communication look like?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">While defining your communication goals, you should also take into account what people will or should take from the changes you propose.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">For this purpose, you can rely on the Know-Feel-Do approach, and answer the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">What will the audience of the internal communication plan need to KNOW to start implementing it?<\/li>\n\n\n\n<li class=\"translation-block\">What will your audience need to FEEL to start implementing the internal communication plan?<\/li>\n\n\n\n<li class=\"translation-block\">What will your audience need to DO to mark the internal communication plan as a success?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">In gist, the key answers to these questions lie in clearly defining your communication goals and making them S.M.A.R.T.&nbsp;<\/p>\n\n\n\n<h3 id=\"make-your-communication-goals-s-m-a-r-t\" class=\"wp-block-heading translation-block\">Make your communication goals S.M.A.R.T.<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">In line with the definitions of what each of the 5 letters that describe <a href=\"https:\/\/clockify.me\/blog\/productivity\/smart-goals\/\" target=\"_blank\" rel=\"noreferrer noopener\">S.M.A.R.T. goals<\/a> stands for, S.M.A.R.T. communication goals would be objectives for internal communication that are <strong>specific<\/strong>, <strong>measurable<\/strong>, <strong>attainable<\/strong>, <strong>relevant<\/strong>, and <strong>time-bound<\/strong>.<\/p>\n\n\n\n<h4 id=\"specific-goals-i-e-defined-in-an-unambiguous-manner\" class=\"wp-block-heading translation-block\"><em>Specific goals<\/em> \u2014 i.e. defined in an unambiguous manner<\/h4>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To make your communication goals specific, make sure you define them clearly, in simple terms your audience will easily be able to understand.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example: <\/strong>We want to introduce a new team chat app company-wide on the first of next month, to enable asynchronous communication for our remote team, and facilitate <a href=\"https:\/\/pumble.com\/learn\/collaboration\/importance\/\" target=\"_blank\" rel=\"noreferrer noopener\">team collaboration<\/a> from afar.<\/p>\n\n\n\n<h4 id=\"measurable-goals-i-e-the-success-of-implementing-them-can-be-measured\" class=\"wp-block-heading translation-block\"><em>Measurable<\/em> goals \u2014 i.e. the success of implementing them can be measured<\/h4>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To make your communication goals measurable, you\u2019ll need to create quantifiable targets that will help you track your progress towards the goals.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example: <\/strong>The number of active users will tell us whether people are using the prescribed team chat app.<\/p>\n\n\n\n<h4 id=\"attainable-goals-i-e-possible-to-achieve\" class=\"wp-block-heading translation-block\"><em>Attainable<\/em> goals \u2014 i.e. possible to achieve<\/h4>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To make your communication goals attainable, you\u2019ll need to ensure they are achievable within the specified time and with the available resources, by the teams and individuals wanting to pursue them.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example: <\/strong>Teammates company-wide will have access to the link where they can download the desktop, web, or mobile solutions they need.<\/p>\n\n\n\n<h4 id=\"relevant-goals-i-e-material-to-what-you-want-to-achieve\" class=\"wp-block-heading translation-block\"><em>Relevant<\/em> goals \u2014 i.e. material to what you want to achieve<\/h4>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To make your communication goals relevant, you\u2019ll need to ensure your objectives will have the desired effect on the success of your company and the efficiency of your teams.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example:&nbsp; <\/strong>Considering that the team is operating remotely, and cannot meet face-to-face for discussions, meetings, negotiations, and similar situations, an online team chat app is crucial to help everyone stay connected and in the loop with what\u2019s going on in the company;<\/p>\n\n\n\n<h4 id=\"time-bound-i-e-marked-with-time-bound-deadlines\" class=\"wp-block-heading translation-block\"><em>Time-bound <\/em>\u2014 i.e. marked with time-bound deadline(s)<\/h4>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To make your communication goals time-bound, you\u2019ll need to develop a timeline that will keep the people your internal communication plan is aimed at, accountable.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example: <\/strong>Teammates company-wide should download the app by the 1st of next month, and be logged in (i.e. available for questions, answers, ideas, and opinions) during work hours on weekdays (e.g. from 9 am to 5 pm).<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Once you\u2019ve made sure that all your communication goals are S.M.A.R.T., it\u2019s important that you provide a bigger picture for them, with the right Objectives and Key Results.<\/p>\n\n\n\n<h3 id=\"set-objectives-and-key-results-okrs-for-internal-communication\" class=\"wp-block-heading translation-block\">Set Objectives and Key Results (OKRs) for internal communication&nbsp;<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">According to the definition, <a href=\"https:\/\/clockify.me\/blog\/productivity\/okr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Objectives and Key Results (OKRs)<\/a> represent a goal-setting framework meant to help you set and pursue challenging goals that have measurable results. Objectives represent what you want to achieve, and Key Results represent the points of reference that tell you whether you are progressing towards what you want to achieve. In line with that, you should aim to place your S.M.A.R.T. goals into an <em>appropriate<\/em> OKR frame. This OKR frame should be time-bound, significant, concrete, action-oriented, and inspirational for the person or team implementing it \u2014 the results can be based on performance, engagement, or growth.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example:<\/strong> Your <em>Objective<\/em> can be as simple as \u201cProvide well-structured, constructive feedback\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To measure the success of this objective, you can define 3-5 Key Results you\u2019ll use as a point of reference:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>Key Results 1:<\/em> Provide face-to-face feedback to individual members of your team, every Tuesday.<\/li>\n\n\n\n<li class=\"translation-block\"><em>Key Result 2:<\/em> Arrange group meetings where you\u2019ll highlight accomplishments and provide recognition to individual team members, every first Monday of the month.<\/li>\n\n\n\n<li class=\"translation-block\"><em>Key Result 3:<\/em> Create written performance reviews at the end of each month.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background translation-block wp-block-paragraph\" style=\"background-color:#fff7ea\">\u23ec Download an internal communication goals planning template based on the OKR framework, which you can use to set your objectives: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/147HB_cah9DsWP9R_SoBrMdAGOSwSx4yPZhIc_7yG9Js\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Internal communication goals template<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"338\" src=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-goals-OKR-template.png\" alt=\"Internal communication goals (OKR) template\" class=\"wp-image-1065\" srcset=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-goals-OKR-template.png 700w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-goals-OKR-template-300x145.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><center>Internal communication goals template<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 id=\"step3-identify-your-audience\" class=\"wp-block-heading translation-block\">Step#3: Identify your audience<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><em>This step answers the question of <\/em><strong><em>Who<\/em><\/strong><em>? Who will your internal communication plan and the changes and improvements it prescribes be aimed at?<\/em><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">At this point, you\u2019ll need to consider who the audience of your internal communication plan is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Who is the internal communication plan addressed to, i.e. who will be implementing it? Specific teams? Specific departments? Specific functions? The entire company, complete with all teams, departments, and functions?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">The reason why your internal communication policy may be addressing only a specific audience can be tied to the answers in the questionnaire about the current state of internal communication \u2014 namely, perhaps only specific groups may need such guidance. Once you\u2019ve decided who you are addressing, you\u2019ll need to think about how you can encourage them to pursue the S.M.A.R.T. communication goals you\u2019ve defined. Once again, the above-referenced questionnaire can help you with that, and shed light on your target audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Interests,<\/li>\n\n\n\n<li class=\"translation-block\">Mindsets,<\/li>\n\n\n\n<li class=\"translation-block\">General likes\/dislikes,<\/li>\n\n\n\n<li class=\"translation-block\">Preferred ways of consuming information,<\/li>\n\n\n\n<li class=\"translation-block\">Preferred way of conveying information, and<\/li>\n\n\n\n<li class=\"translation-block\">Preferences in terms of what type of messages they are most likely to comment on or react to.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background translation-block wp-block-paragraph\" style=\"background-color:#fff7ea\">\u23ec To help you create a plan that suits your intended audience in terms of the above-listed parameters, you can use the following free template: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/15qmysDNlBoZhpH_lITbUxIsrhka-GmOHMWLRL2Az860\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">A template for describing the audience of your internal communication plan<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"542\" src=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/A-template-for-describing-the-audience-of-your-internal-communication-plan.png\" alt=\"A template for describing the audience of your internal communication plan\" class=\"wp-image-1066\" srcset=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/A-template-for-describing-the-audience-of-your-internal-communication-plan.png 700w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/A-template-for-describing-the-audience-of-your-internal-communication-plan-300x232.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><center>A template for describing the audience of your internal communication plan<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 id=\"step-4-identify-your-motives\" class=\"wp-block-heading translation-block\">Step #4: Identify your motives<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><em>This step answers the question of <\/em><strong><em>Why<\/em><\/strong><em>? Why are you targeting specific elements in your internal communication plan?<\/em><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">At this point, you\u2019ll need to consider why you are making specific decisions for your internal communication plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Why are you targeting only specific groups?<\/li>\n\n\n\n<li class=\"translation-block\">Why are you targeting the entire organization?<\/li>\n\n\n\n<li class=\"translation-block\">Why are you addressing specific topics?<\/li>\n\n\n\n<li class=\"translation-block\">Why are you pursuing specific goals?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Once you understand why you are pursuing certain outcomes and objectives, it will be easier to motivate yourself and the audience of the internal communication plan to pursue them.<\/p>\n\n\n\n<h2 id=\"step-5-pick-the-right-communication-solutions\" class=\"wp-block-heading translation-block\">Step #5: Pick the right communication solutions<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><em>This step answers the question of <\/em><strong><em>How<\/em><\/strong><em>?<\/em> <em>How will you communicate? Or, in other words, what types of communication channels and specific apps will you prescribe for use?<\/em><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">According to the Harvard Business Review, employee apps can improve internal communication. As a result of improving the efficiency of your internal communication through the use of the right apps, you\u2019ll also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Increase productivity,<\/li>\n\n\n\n<li class=\"translation-block\">Improve efficiency and compliance,<\/li>\n\n\n\n<li class=\"translation-block\">Reduce wasted time,<\/li>\n\n\n\n<li class=\"translation-block\">Identify inefficiencies that hinder work performance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">So, using the right channels of communication and the right communication apps is the key answer to how you should communicate \u2014 and, you should devote a significant portion of your internal communication plan to this matter.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">During this step you should consider:<\/p>\n\n\n\n<h3 id=\"what-types-of-communication-channels-should-you-use\" class=\"wp-block-heading translation-block\">What types of communication channels should you use?&nbsp;<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">For example, you can implement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>An internal podcast<\/strong>, to keep employees in the loop about important changes in the company;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Company wikis<\/strong>, to keep employees informed about the procedures, policies, and expected workflows that apply to everyone;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>An internal blog<\/strong>, to help build team culture and connect teammates through articles that center on individual interviews where employees share their experience, knowledge, tips, interests, and past-times;&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>A chat app<\/strong>, for interactions among teammates;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>A project management tool,<\/strong> for communicating project progress and details about specific tasks and deadlines;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Face-to-face<\/strong> all-hands meetings.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group pro-tip\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"translation-block wp-block-paragraph\">\ud83c\udf93 <strong>Pumble Pro Tip<\/strong><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To read more about the pros and cons of different channels of communication, check out the following guide: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><a href=\"https:\/\/pumble.com\/learn\/communication\/communication-channels\/\" target=\"_blank\" rel=\"noreferrer noopener\">The channels of communications<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 id=\"what-specific-communication-apps-can-you-use\" class=\"wp-block-heading translation-block\">What specific communication apps can you use?&nbsp;<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">For example, you can implement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Adobe Audition<\/strong>, to serve as a recording and editing tool for your internal podcast;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Confluence by Atlassian<\/strong>, to serve as a company-wide solution for creating and maintaining wiki pages on relevant company procedures, policies, and workflows;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>WordPress<\/strong>, to serve as a content management system for your internal blog;<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/pumble.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pumble<\/strong><\/a>, a chat app, to serve as a company-wide solution for interacting with colleagues directly (via individual and group direct messages), and conversing with them about specific topics (via public and private channels);&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Trello<\/strong>, a project management tool, to serve as a solution for communicating project and task details and deadlines to select teams;<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Once you\u2019ve decided on the specific apps you\u2019ll use for communication, you can also decide whether you\u2019ll prescribe the use of the chosen communication apps on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">desktop devices (e.g. Windows, Linux, macOS);<\/li>\n\n\n\n<li class=\"translation-block\">mobile devices (e.g. Android, iOS);<\/li>\n\n\n\n<li class=\"translation-block\">the Web;<\/li>\n\n\n\n<li class=\"translation-block\">several different platforms.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background translation-block wp-block-paragraph\" style=\"background-color:#fff7ea\">\u23ec To help your team always pick the right communication solution, you can create an internal communication channel strategy using this free template: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1eWfaQcCb8vTfLPo5OIx3uHd53uJk9jQUVpzgZ2voaOQ\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Internal communication channel matrix<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"229\" src=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-channel-matrix.png\" alt=\"Internal communication channel matrix\" class=\"wp-image-1067\" srcset=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-channel-matrix.png 700w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-channel-matrix-300x98.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><center>Internal communication channel matrix<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block wp-block-paragraph\">\n<div class=\"banner banner-dark pumble-gradient-features\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <h2 class=\"translation-block text-2xl !mb-4\">All-in-one digital HQ<\/h2>\n        <p class=\"translation-block !text-sm\">A communication app for teams of all kinds. Discuss, share, and collaborate.<\/p>\n\n        <div class=\"banner-buttons d-flex space-x-4 translation-block\">\n            <a class=\"rounded-md px-6 py-2 bg-white\" href=\"https:\/\/pumble.com\/register\" target=\"_blank\">Join Pumble<\/a>\n\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-middle \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    <\/p>\n\n\n\n<h2 id=\"step-6-define-clear-guidelines-for-efficient-communication\" class=\"wp-block-heading translation-block\">Step #6: Define clear guidelines for efficient communication&nbsp;<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><em>This step will ensure your teammates understand how they can communicate efficiently at any time, no matter what they want to communicate and to whom.<\/em><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Your internal communication plan can also include guidelines that will help individuals develop their messages efficiently.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">In gist, such a guideline can include a simple checklist individuals need to answer to ensure their message is clear, straightforward, and unlikely to be misinterpreted.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>What?<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>What do I want to convey?&nbsp;<\/em><\/li>\n\n\n\n<li class=\"translation-block\"><em>What impact do I want to make with my message?&nbsp;<\/em><\/li>\n\n\n\n<li class=\"translation-block\"><em>What\u2019s in it for me if my message is properly interpreted?&nbsp;<\/em><\/li>\n\n\n\n<li class=\"translation-block\"><em>What\u2019s in it for the receiver(s) of my message, if they interpret the message properly?<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Why?<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>Why do I want to convey this message?<\/em><\/li>\n\n\n\n<li class=\"translation-block\"><em>Why do I want to convey it now?<\/em><\/li>\n\n\n\n<li class=\"translation-block\"><em>Why do I want to convey it to this person or group of people?<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Where?<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>Where can the receiver of the message get more information about what I am trying to communicate?<\/em><\/li>\n\n\n\n<li class=\"translation-block\"><em>Where can I find the answers to subsequent questions the receiver(s) of my message may have, as a response to my original message?<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>When?<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>When do I need to get a reply?<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>How?<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>How do I want to get a reply?<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Who?<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><em>Who does my message impact?<\/em><\/li>\n\n\n\n<li class=\"translation-block\"><em>Who do I need to address for specific issues?<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Within this step, you can also disclose the communication strategies you\u2019ll prescribe for regular use.&nbsp;<\/p>\n\n\n\n<p class=\"has-background translation-block wp-block-paragraph\" style=\"background-color:#fff7ea\">\u23ec You can create a team communication plan detailing the guidelines for each communication situation that takes place in your workspace (e.g. check-in meetings, feedback, presentations, etc.) using the template below: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EAyBCHFa1YTwZpS-HwXMLSCWZor3s1mJR1tISq5sXko\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Internal communication guidelines<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"168\" src=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-guidelines.png\" alt=\"Internal communication guidelines\" class=\"wp-image-1068\" srcset=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-guidelines.png 700w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-guidelines-300x72.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><center>Internal communication guidelines<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"the-strategies-for-effective-communication\" class=\"wp-block-heading translation-block\">The strategies for effective communication<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Typically, we recognize <a href=\"https:\/\/quizlet.com\/151933276\/types-of-communicative-strategies-flash-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 types of communication strategies<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>NOMINATION<\/strong> \u2014 a speaker carries out nomination to collaboratively and productively establish a certain topic.\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Example: <\/strong>A strategy for establishing new topics (e.g. when people should create new public and private channels in your chat app).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>RESTRICTIONS<\/strong> \u2014 refers to any limitations you want to impose on the speakers, i.e. the rules that need to be followed and that confine the speakers in terms of what they can say.\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Example: <\/strong>A strategy for avoiding certain topics (e.g. politics, religion, and other potentially controversial subjects).&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>TURN-TAKING<\/strong> \u2014 refers to giving all the communicators a chance to speak.\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Example: <\/strong>A strategy for respecting each other (e.g. giving each other enough time to speak, and actively listening to the ideas and opinions of others).&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>TOPIC CONTROL<\/strong> \u2014 refers to the procedural formality or informality that affects how a topic will develop during a conversation.\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Example: <\/strong>A strategy for carrying out conversations (e.g. concluding conversation effectively, with mutual understanding and agreement).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>TOPIC SHIFTING<\/strong> \u2014 refers to the process of moving from one topic to another.\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Example: <\/strong>A strategy for shifting from one topic to the next (e.g. a specific topic-related public or private channel in your chat app should focus only on the prescribed topic).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>REPAIR <\/strong>\u2014 refers to how the speakers address an issue while speaking, listening, and aiming to understand what they encounter during conversations.\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Example: <\/strong>A strategy for respecting everyone\u2019s effort to stay focused (e.g. giving way and appreciating other\u2019s initiative to set the conversation back to the original topic).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"translation-block\"><strong>TERMINATION<\/strong> \u2014 refers to the expressions participants in a conversation use to end discussions on a topic while conversing.\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Example: <\/strong>A strategy for ending the conversation (e.g. the person who initiated the conversation takes on the responsibility to signal when the conversation should end).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background translation-block wp-block-paragraph\" style=\"background-color:#fff7ea\">\u23ec Once you identify the strategies for effective team communication, you can use the free template below to write them down and share them with your team: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/13NN7dzBjrXYMSkkBnKr-05jO3AFv4y_sko5TQwqNiUo\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Internal communication strategies for successful team discussions template<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"231\" src=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-strategies-for-successful-team-discussions-template.png\" alt=\"Internal communication strategies for successful team discussions template\" class=\"wp-image-1070\" srcset=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-strategies-for-successful-team-discussions-template.png 700w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Internal-communication-strategies-for-successful-team-discussions-template-300x99.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><center>Internal communication strategies for successful team discussions template<\/center><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 id=\"step-7-define-when-communication-should-happen\" class=\"wp-block-heading translation-block\">Step #7: Define when communication should happen<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><em>This step answers the question of <\/em><strong><em>When<\/em><\/strong><em>? When should teammates communicate?<\/em><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">At this point, you\u2019ll need to consider the time-frames within your new internal communication plan. Or, in other words: When should the people addressed in the internal communication plan use specific prescribed channels of communication?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">When should you use the team chat app? (e.g. on a daily basis)<\/li>\n\n\n\n<li class=\"translation-block\">When should you conduct stand-up meetings (e.g. on a weekly basis)<\/li>\n\n\n\n<li class=\"translation-block\">When should you conduct all-hands meetings (e.g. on a three-month basis)<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Within this step, you should also consider the timing for your plan, and answer the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">When will you start implementing the internal communication plan?<\/li>\n\n\n\n<li class=\"translation-block\">When will you announce your internal communication plan?<\/li>\n\n\n\n<li class=\"translation-block\">When will you expect improvements caused by the changes implemented in your communication processes, based on your internal communication plan?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To discuss all these points, you can organize a dedicated meeting and go over all the important details with your audience, in person.&nbsp;<\/p>\n\n\n\n<p class=\"has-background translation-block wp-block-paragraph\" style=\"background-color:#fff7ea\">\u23ec To help you create an internal communication plan, try out the following template that covers the steps explained above (you can print it our or edit directly): <a href=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/10\/Internal-communication-plan-template.pdf\"><\/a><a href=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/10\/Internal-communication-plan-template.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Internal Communication Plan template \u2014 editable PDF<\/a> <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"348\" src=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/10\/Internal-communication-plan-template1-min-1.png\" alt=\"Internal communication plan template\" class=\"wp-image-1135\" srcset=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/10\/Internal-communication-plan-template1-min-1.png 700w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/10\/Internal-communication-plan-template1-min-1-300x149.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Internal communication plan template <\/figcaption><\/figure>\n<\/div>\n\n\n<h2 id=\"step-8-set-key-performance-indicators-kpis-for-your-internal-communication-plan\" class=\"wp-block-heading translation-block\">Step #8: Set Key Performance Indicators (KPIs) for your internal communication plan<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><em>In this step, we\u2019ll focus on how you can track the success of your internal communication plan, via Key Performance Indicators (KPIs).&nbsp;<\/em><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">According to the definition, <a href=\"https:\/\/clockify.me\/blog\/business\/kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Key Performance Indicators (KPIs)<\/a> represent the indicators of progress towards an expected result. Here\u2019s everything you need to know about defining, tracking, and analyzing the right Key Performance Indicators of your progress towards impeccable team communication.<\/p>\n\n\n\n<h3 id=\"kpi-1-communication-app-adoption-rates\" class=\"wp-block-heading translation-block\">KPI 1: Communication app adoption rates<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">When you introduce a new communication app, one of the most important KPIs you can track to measure the success of the said communication app within your workplace are \u2014 user adoption rates.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">After all, the first sign that a communication app is not a good fit for your work environment is that barely anyone is using it.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">For example, to analyze app adoption rates for a chat app, you can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">How many employees have downloaded the app?&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\">How many of them are actively using it?&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\">What is the level of completeness for employee profiles?<\/li>\n\n\n\n<li class=\"translation-block\">Are people sending direct messages regularly?&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\">Are they using the private and public topic-based channels?&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\">Are they sharing attachments?<\/li>\n\n\n\n<li class=\"translation-block\">Are they reacting and replying to their colleague\u2019s comments, questions, and observations on a regular basis?&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\">Are they using the additional functionalities, such as voice and video calls?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">If the adoption rates of your chosen chat app are not stellar in the first couple of weeks, don\u2019t quit your app of choice just yet \u2014 instead, set a reasonable time period during which your teammates will have enough time to try out all the app\u2019s functionalities and adapt to regular use.&nbsp;<\/p>\n\n\n\n<h3 id=\"kpi-2-communication-strategy-adoption-rates\" class=\"wp-block-heading translation-block\">KPI 2: Communication strategy adoption rates<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">This KPI is similar to the previous one. But, instead of measuring how eager employees are to use a prescribed communication app, you are measuring how eager employees are to employ the communication strategies you\u2019ve prescribed in your plan.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">As is the case with a communication app, the first sign that a communication strategy is a poor fit in your workplace is that barely anyone is implementing it.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">To analyze communication strategy adoption rates you can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">How many people are implementing specific strategies overall?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">For example, if your prescribed communication strategy for tracking and addressing daily progress with a project are daily stand-up meetings, are all relevant attendees active at the said meetings?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">How many people are implementing it on a prescribed basis?<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">For example, regarding those stand-up meetings, you can ask \u2014 how many people actually attend them on a <em>daily basis<\/em>? How effective are these meetings? Are they too brief and not informative enough? Are they too long and unfocused?&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">If people are not implementing your internal communication strategies the way you\u2019ve envisioned, it\u2019s time you find out why that is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Is it just a matter of slower adoption or smaller tweaks you need to make (in such a case, you should make the necessary tweaks and give the strategy more time to truly catch on);<\/li>\n\n\n\n<li class=\"translation-block\">Is it a matter of a misaimed strategy? (in such a case, it\u2019s worth significantly revising, or even completely dropping the strategy).<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Time will tell what works and what doesn\u2019t, but you will also need to make further, active inquiries.<\/p>\n\n\n\n<h3 id=\"kpi-3-employee-feedback\" class=\"wp-block-heading translation-block\">KPI 3: Employee feedback<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Speaking of active inquiries \u2014 if people find fault in aspects of your proposed communication strategies, they will directly or indirectly show this. In any case, eliciting employee feedback during the implementation of your internal communication plan is just as important as it was while you were merely preparing to create this plan. So, in addition to having an announcement\/introductory meeting to disclose details of your proposal, you should also conduct at least one additional meeting, dedicated to eliciting opinions on the effectiveness of your communication strategies, once people have had enough time to test them out. For this purpose, you can also hold face-to-face consultations, create a company-wide survey, or ask for opinions from your focus group, to gather qualitative data \u2014 perhaps you\u2019ll find some points that need further improvement and revision.<\/p>\n\n\n\n<h3 id=\"kpi-4-productivity-and-performance\" class=\"wp-block-heading translation-block\">KPI 4: Productivity and performance<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Ensuring that all information relevant for work is easily available and organized saves time and money. In line with that, one of the most useful KPIs you can track in your internal communication strategy plan is how and whether the practices, channels, and apps you\u2019re implementing are actually improving people\u2019s performance and productivity.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Are projects finished faster and with the same, or even higher quality? Are individual tasks finished before their deadlines? If the answers are \u201cYes\u201d, this is a clear sign that communication is thriving in your workplace.<\/p>\n\n\n\n<h3 id=\"kpi-5-collaboration\" class=\"wp-block-heading translation-block\">KPI 5: Collaboration<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Communication and collaboration are two tightly intertwined concepts. Effective communication is the key to effective collaboration. In turn, effective collaboration breeds new instances of effective communication. If your team is collaborating effectively, i.e. reaching common goals and expected results, this is another clear sign that your communication strategies are working.<\/p>\n\n\n\n<div class=\"wp-block-group pro-tip\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"translation-block wp-block-paragraph\">\ud83c\udf93 <strong>Pumble Pro Tip<\/strong><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">For in-depth information about collaboration among teams, visit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><a href=\"https:\/\/pumble.com\/learn\/collaboration\/\">Team Collaboration Hub<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\n<div class=\"banner banner-dark pumble-gradient-features\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <h2 class=\"translation-block text-2xl !mb-4\">Boost team productivity<\/h2>\n        <p class=\"translation-block !text-sm\">Make communication simple and effective. Get things done easily. Try Pumble.<\/p>\n\n        <div class=\"banner-buttons d-flex space-x-4 translation-block\">\n            <a class=\"rounded-md px-6 py-2 bg-white\" href=\"https:\/\/pumble.com\/register\" target=\"_blank\">Join now<\/a>\n\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-middle \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    <\/p>\n\n\n\n<h3 id=\"kpi-6-innovation\" class=\"wp-block-heading translation-block\">KPI 6: Innovation<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Communication implies sharing ideas, observations, and opinions, and expanding one\u2019s pool of knowledge by asking and answering the right questions at the right time. In line with that, a surge of innovative solutions in your organization can mean that people have increasingly been sharing their thoughts and ideas, which will again mean that your communication strategies have been effective.&nbsp;<\/p>\n\n\n\n<h3 id=\"kpi-7-conflicts\" class=\"wp-block-heading translation-block\">KPI 7: Conflicts<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Conflicts are often an unavoidable occurrence in a business environment. But, effective communication can decrease the number of conflicts that occur due to differences in work styles, personality types, or <a href=\"https:\/\/pumble.com\/learn\/communication\/communication-styles\/\" target=\"_blank\" rel=\"noreferrer noopener\">communication styles<\/a>. If you notice that the implementation of your internal communication strategies coincides with the decrease in the number of reported conflicts on a regular basis, this might mean that people are opting to talk about their differences more often, and come to conclusions in an assertive manner.<\/p>\n\n\n\n<h3 id=\"kpi-8-employee-retention-and-turnover\" class=\"wp-block-heading translation-block\">KPI 8: Employee retention and turnover<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Effective communication is directly tied to high employee retention and low employee turnover. After all, people who feel like their opinions matter to their managers (which, according to <a href=\"https:\/\/www.gallup.com\/workplace\/247361\/change-culture-listen-best-people.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">one Gallup report<\/a>, is only 30% of the employees) are less likely to leave the said company. People who get timely feedback, get recognition for their hard work, and get clear directions for their future work, have high retention and engagement. If you notice that employee retention has increased and employee turnover has decreased in the previous period, this might be a sign that your internal communication plan is thriving.<\/p>\n\n\n\n<h3 id=\"kpi-9-external-communication\" class=\"wp-block-heading translation-block\">KPI 9: External communication<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">If your internal communication strategies are effective, this will positively reflect on your external communication strategies as well.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">You should expect a customer satisfaction increase, because the customer support and development teams are communicating more frequently and more effectively, and consequently solving customer\u2019s problems more quickly and easily. In addition to that, a support team who is used to communicating on a regular basis amongst themselves is also more likely to be able to communicate with customers more effectively (e.g. understand their problems and concerns better, as well as communicate solutions better).&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Moreover, you can even expect a sales increase, because the <a href=\"https:\/\/pumble.com\/teams\/sales\" target=\"_blank\" rel=\"noreferrer noopener\">sales team<\/a> is communicating more frequently and effectively, and thus in the position to be more persuasive with leads.&nbsp;<\/p>\n\n\n\n<h2 id=\"step-9-identify-progress-optimize-accordingly\" class=\"wp-block-heading translation-block\">Step #9: Identify progress &amp; optimize accordingly<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\"><em>In this final step, you should focus on identifying the progress you are making while implementing your internal communication plan, and optimizing aspects of the plan accordingly.<\/em><\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Once you start implementing your plan, you&#8217;ll best be able to understand what aspects of the plan work the way you\u2019ve intended.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Once you identify the faults in your plan and areas that are not progressing as well as they should, your most efficient option is to simply make further revisions accordingly.<\/p>\n\n\n\n<h2 id=\"how-to-make-a-plan-for-communicating-change-to-employees\" class=\"wp-block-heading translation-block\">How to make a plan for communicating change to employees<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">One of the most delicate things to communicate to employees is any change within the organization. A <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/leadership\/changing-change-management\" target=\"_blank\" rel=\"noreferrer noopener\">study by McKinsey<\/a> has found that as many as 70% of all change programs fail, largely due to employee resistance. However, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/successful-transformations\" target=\"_blank\" rel=\"noreferrer noopener\">this organization has also found<\/a> that communication is the single most important factor that determines the success of a transformational change.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">That\u2019s why leaders and managers can\u2019t simply implement the change and wait for the desired results. They need to create a careful communication plan to make it clear to their teams what is happening and why.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Making a plan for communicating change involves most of the steps already outlined above, namely:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\">Think about the audience you need to reach.<\/li>\n\n\n\n<li class=\"translation-block\">Set clear communication goals.<\/li>\n\n\n\n<li class=\"translation-block\">Choose the right communication channels and tools.<\/li>\n\n\n\n<li class=\"translation-block\">Define when communication should take place.<\/li>\n<\/ol>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">However, there\u2019s another essential step in making this type of communication plan and that is:<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li class=\"translation-block\">Identifying and defining the core message you want to communicate.<\/li>\n<\/ol>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">So apart from taking the usual steps in creating a communication plan, you need to pay special attention to tailoring the message so that employees understand why the change should happen and are not resistant to it. <a href=\"https:\/\/hbr.org.\/2018\/10\/dont-just-tell-employees-organizational-changes-are-coming-explain-why\" target=\"_blank\" rel=\"noreferrer noopener\">Research shows<\/a> that one-third of employees don\u2019t understand why the change is happening. However, their understanding and support are crucial \u2014 if they don\u2019t get on board with the idea, it is doomed to failure.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">As we\u2019ve already covered the other steps above, here, we\u2019ll focus on identifying and defining the core message you want to communicate, one step at a time.<\/p>\n\n\n\n<h3 id=\"step-1-what-is-changing\" class=\"wp-block-heading translation-block\">Step 1: What is changing?<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">First, you need to explain what is about to change. In doing so, it\u2019s best to be straightforward and get to the point at once. This is especially important if you know employees might be resistant to change at first. An honest and transparent approach will dispel any doubts that there might be a hidden reason behind the change that will negatively impact them.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Moreover, if you talk down to employees, this will make them feel underappreciated and resentful, which will not help you get them on board with the change.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example:<\/strong> A company needs to make some budget cuts, which is why the management decides to reorganize their spending and cut some non-essential benefits and perks, such as team-building outings. The senior manager in charge of breaking the news starts by saying exactly what perks will take the cut.<\/p>\n\n\n\n<h3 id=\"step-2-why-is-it-changing\" class=\"wp-block-heading translation-block\">Step 2: Why is it changing?<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">The rationale behind the proposed changes needs to be crystal clear to the employees. Otherwise, they may feel shocked, disappointed, and even personally attacked.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Of course, it\u2019s again important to be straightforward and not sugarcoat the truth. If the change is something they will not take well, don\u2019t try to tell them why it won\u2019t be that bad for them. Instead, show them you care and understand their concerns, and focus on explaining why the change must take place.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example:<\/strong> A manager is telling their team that there will be some procedural changes, resulting in a few team members getting different tasks and responsibilities. The manager anticipates that the said employees will not be happy, but goes on to explain that the changes are necessary due to overall team inefficiency (a lot of time is spent on marginal tasks, while the main ones require more manpower).<\/p>\n\n\n\n<h3 id=\"step-3-how-will-employees-benefit-from-the-change\" class=\"wp-block-heading translation-block\">Step 3: How will employees benefit from the change?<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">So once employees understand what is changing and why, they might be more inclined to make peace with the change, but if you want to make them look forward to it, you need to explain what\u2019s in it for them.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">People are usually uncomfortable with any change at first because it moves them out of their comfort zone. So you need to make them see why it will be worth it. Even if the benefits won\u2019t be immediate, you can explain why they will come in the near future.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">However, don\u2019t forget to acknowledge the team\u2019s doubts and apprehensions and thank them for their patience and cooperation.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example: <\/strong>The management is implementing a new and improved performance review system, which will be much more detailed and include more metrics, and employees will get reviews more often. While employees fear this practice might slip into micromanagement, the managers assure them that the more detailed reviews will help them see how they can improve the team\u2019s work conditions and pinpoint the common employee pain points. This way, they can optimize the organization\u2019s processes so that everyone is much more comfortable with their tasks.<\/p>\n\n\n\n<h3 id=\"step-4-what-do-employees-need-to-do-differently\" class=\"wp-block-heading translation-block\">Step 4: What do employees need to do differently?<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Be clear when explaining what your team needs to do and what their role is in the change. When presenting the change and explaining how everyone fits into it, you may use some visuals, e.g. a Prezi presentation, to list and highlight everyone\u2019s responsibilities and roles.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">If the change involves some more than others or affects different departments in different ways, you may need to customize your communication plan depending on your audience.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example: <\/strong>The management has some great news \u2014 the company is expanding with new talent! Since the number of new hires will be much higher than usual, everyone on the team will get a recruit to mentor and help adjust. Thus, the management has prepared a peer mentorship training program to help everyone understand what they need to do and how.<\/p>\n\n\n\n<h3 id=\"step-5-how-will-the-change-unfold\" class=\"wp-block-heading translation-block\">Step 5: How will the change unfold?<\/h3>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Now that everyone understands what and why will happen and how it will affect them, it\u2019s time to detail the change process. Knowing that something will change, but not being able to picture how can leave employees anxious about the change as they won\u2019t be sure what to expect on a day-to-day basis.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">So chart the change plan and share it with your employees. Get everyone involved so that you can implement the change together as a team. What\u2019s more, this will allow the team members to share their opinions and ideas on it and provide invaluable feedback.<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">\ud83d\udd38 <strong>Example: <\/strong>A customer support team is transitioning to another helpdesk software. The process is complex and precarious as the team needs to transition as efficiently and effectively as possible in order not to cause any issues for customers. That\u2019s why the team leader explains in detail how the transition process will unfold so that everyone can prepare.<\/p>\n\n\n\n<p class=\"has-background translation-block wp-block-paragraph\" style=\"background-color:#fff7ea\">\u23ec When you have identified and defined your core message, you can proceed to make a detailed plan for relaying it. Here\u2019s a free template you can use for that purpose: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1N60kaNTjrI6qMJR5qQei0OmmliqfZoZjT1EXookIYF8\/copy#gid=0\" target=\"_blank\" rel=\"noreferrer noopener\">Communicating change to employees template<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"401\" src=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Communicating-change-to-employees-template.png\" alt=\"Communicating change to employees template\" class=\"wp-image-1076\" srcset=\"https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Communicating-change-to-employees-template.png 700w, https:\/\/pumble.com\/learn\/wp-content\/uploads\/2021\/04\/Communicating-change-to-employees-template-300x172.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Communicating change to employees template<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"translation-block wp-block-paragraph\">\n<div class=\"banner banner-dark pumble-gradient-features\">\n    <div class=\"banner-text lg:pr-[6rem]\">\n        <h2 class=\"translation-block text-2xl !mb-4\">All-in-one digital HQ<\/h2>\n        <p class=\"translation-block !text-sm\">A communication app for teams of all kinds. Discuss, share, and collaborate.<\/p>\n\n        <div class=\"banner-buttons d-flex space-x-4 translation-block\">\n            <a class=\"rounded-md px-6 py-2 bg-white\" href=\"https:\/\/pumble.com\/register\" target=\"_blank\">Join Pumble<\/a>\n\n                    <\/div>\n    <\/div>\n\n    <div class=\"banner-image banner-image-middle \">\n        <picture>\n            <source srcset=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features@2x.png 2x\" alt=\"Illustration\"  media=\"(min-width: 1022px)\" \/>\n            <img decoding=\"async\" src=\"https:\/\/pumble.com\/learn\/wp-content\/themes\/cake-learn\/src\/images\/pumble\/banners\/features.png\"  alt=\"Illustration\" \/>\n        <\/picture>\n    <\/div>\n<\/div>\n    <\/p>\n\n\n\n<h2 id=\"elevate-internal-communication-planning-with-pumble-by-cake-com\" class=\"wp-block-heading translation-block\">Elevate internal communication planning with Pumble by CAKE.com<\/h2>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Having a clear internal communication plan is key to a well-structured, well-organized, and well-connected workforce that has the means to thrive toward its business goals.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">As we mentioned before, choosing the right communication channel can improve productivity, efficiency, and compliance.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">With its intuitive interface and seamless integration, Pumble stands out as the ideal choice for organizations looking to optimize their internal communication strategy.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Some of its features that will help you in this endeavor include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><a href=\"https:\/\/pumble.com\/features\/channels\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Channels<\/strong><\/a>: Organize communication by projects, departments, or topics to ensure clarity and relevance,<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/pumble.com\/features\/threads\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Threads<\/strong><\/a>: Enable focused discussions on specific topics to reduce clutter and improve organization,&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/pumble.com\/features\/direct-messages\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Direct messages<\/strong><\/a>: Facilitate one-on-one communication for confidential discussions,&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/pumble.com\/document-sharing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>File sharing<\/strong><\/a>: Share documents, images, and other files within the team enhancing collaboration and access to information,&nbsp;<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/pumble.com\/features\/notification-preferences\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Notifications<\/strong><\/a>: Keep everyone informed and engaged in real time with customizable alerts and many more!<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block wp-block-paragraph\">Overall, by leveraging Pumble\u2019s dynamic features, organizations can elevate their internal communication planning, fostering collaboration and success across the board.&nbsp;<\/p>\n\n\n\n<p class=\"custom-btn translation-block wp-block-paragraph\"><a href=\"https:\/\/pumble.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with Pumble<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out everything you need to know about internal communication planning. Apply your knowledge with one of our 8 useful templates and improve communication in your workplace.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,5],"tags":[],"class_list":["post-354","post","type-post","status-publish","format-standard","hentry","category-improve","category-communication"],"acf":[],"_links":{"self":[{"href":"https:\/\/pumble.com\/learn\/wp-json\/wp\/v2\/posts\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pumble.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pumble.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pumble.com\/learn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/pumble.com\/learn\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":0,"href":"https:\/\/pumble.com\/learn\/wp-json\/wp\/v2\/posts\/354\/revisions"}],"wp:attachment":[{"href":"https:\/\/pumble.com\/learn\/wp-json\/wp\/v2\/media?parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pumble.com\/learn\/wp-json\/wp\/v2\/categories?post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pumble.com\/learn\/wp-json\/wp\/v2\/tags?post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}