The types of communication are the different means we use to communicate messages to other people.
In order to understand how to communicate more effectively, we need to understand the types of communication we have at our disposal to convey and interpret thoughts and ideas.
The 4 fundamental types of communication we use are:
- Comunicación verbal,
- Comunicación escrita,
- Comunicación no verbal, y
- Comunicación visual.
We’ll take a look at how these 4 types of communication further branch into several subtypes, and how they help you improve your communication skills by explaining this two-way process in detail. This, in turn, will help you easily convey and interpret information in the workplace.
But before we get into all of that, we need to discuss a classification that affects any type of communication you may engage in.
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Comunicación sincrónica vs. asincrónica
Before we get into detailed explanations of 4 major communication types, we have to make sure we all understand what synchronous and asynchronous communication is.
One way to distinguish types of communication is by looking at the moment at which the information is being communicated versus the moment it is being received. By analyzing communication this way, we can categorize it into two groups — synchronous and asynchronous.
Comunicación sincrónica
If the conversation you’re participating in is synchronous, that means that it is happening in real time.
En otras palabras, todas las partes involucradas en el proceso de comunicación toman turnos simultáneamente en el intercambio de información.
Examples of synchronous communication include:
- Live meetings — e.g., team members gathering at the same location to carry out a daily meeting,
- Audio calls — e.g., two members of a team talking about their project over the phone or a business messaging app like Pumble,
- Video calls — e.g., team members using a virtual solution with video functionalities to carry out daily meetings, and
- Instant messaging — e.g., two members of a team using a business communication app to talk about their current project.
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Comunicación asincrónica
Si la conversación en la que participas es asincrónica, las partes involucradas en el intercambio no están participando en la conversación al mismo tiempo.
Esto es algo común con equipos remotos cuyos miembros operan en diferentes zonas horarias, y que por lo tanto tienen horas laborales diferentes.
Some notable examples of asynchronous communication include:
- Pre-recorded videos — e.g. an onboarding video presented to new recruits in a company.
- Direct messages or DMs — in situations in which one person sends a message, and the other person replies at a later time at their convenience or availability.
- Scheduled messages — messages written in advance to arrive at a specific point in time.
With this classification of communication covered, we can move on to the 4 major types of communication.
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The modern professional often uses both asynchronous and synchronous styles of communication. To learn more about how the two coexist, check out this article:
4 Major types of communication
As mentioned, the 4 major types of communication are:
- Comunicación verbal,
- Comunicación escrita,
- Comunicación no verbal, y
- Comunicación visual.
Each one of these implies different methods of communication and requires different types of communication skills.
We’ll explain:
- The different ways these types of communication can be used efficiently,
- Tips on how to improve your approach, and
- The mistakes you should avoid for each one.
Tipo 1: Comunicación verbal
According to the definition of Andrea McDuffie, Ph.D., CCC-SLP, verbal communication involves any form of communication that uses spoken language as a means of intentionally sharing information.
It is usually a synchronous type of communication. The exception would be speakers who record their messages in audio or video form and send them to others. In such cases, we regard verbal communication as asynchronous.
There are many models of communication that can be used to dissect the verbal type of communication, but the main elements of this type of exchange are:
- El mensaje, por ejemplo una parte de información que alguien quiere compartir,
- The sender, i.e. the person who initiates the conversation in order to share said message (by “encoding” it from thought to spoken words),
- The receiver, i.e. the person or group that needs to understand said message (by “decoding” it from words heard to thought),
- El ruido, por ejemplo las interferencias que puede ocurrir para obstaculizar la comunicación entre el emisor y el receptor, y
- El feedback, por ejemplo la respuesta que el receptor tiene sobre la nueva información, dependiendo de cómo esta nueva información fue entendida e interpretada.
Considerando que el clave de la comunicación verbal es la lengua hablada y que diferentes países hablan diferentes lenguas, el conocimiento de al menos una lengua que no es lengua nativa es importante para el entendimiento intercultural.
This is crucial for teams whose members speak different languages. According to Pumble’s Workplace Communication Statistics in 2025, the top 10 business languages of the world that professionals are most likely to use in cross-cultural situations (sorted by their share of the world’s GDP) are:
- English, with a share of 27%,
- Chinese, with a share of 18%,
- Spanish, with a share of 8%,
- Japanese, with a share of 6%,
- German, with a share of 5%,
- French, with a share of 4%,
- Arabic, with a share of 3%,
- Italian, with a share of 2%,
- Portuguese, with a share of 2%, and
- Korean, with a share of 2%.
Based on the context in which verbal communication is used, there are various types of verbal communication. Each one is used in different circumstances and therefore requires a slightly different approach.
Types of verbal communication
There are 5 main types of verbal communication:
- Intrapersonal communication — the silent conversations we have with ourselves,
- One-to-one interpersonal communication — a one-on-one conversation between two individuals,
- Small group communication — interpersonal communication that unfolds between more than two individuals,
- Public communication — one person (or a group of people) sharing information with another group of people, and
- Mass verbal communication — the process of sending and receiving audio or video messages through a medium such as newspapers, television, radio shows, internet media statements, etc.
Each of these verbal communication types comes with its unique set of dos and don’ts.
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Tips for better verbal communication
Here’s an overview of the best practices as well as things to avoid to improve your verbal communication.
| Type of verbal communication | Do: | Don’t: |
|---|---|---|
| Intrapersonal communication | – Practice self-awareness – Sharpen your perception – Practice self-regulation | – Disregard the fine balance between self-awareness and perception |
| One-to-one interpersonal communication | – Think of the simplest way to get your message across – Be thoughtful and respectful – Listen – Maintain emotional control | – Jump from thought to thought – Talk down to your interlocutor – Take things personally – Get frustrated at the first sign of disagreement |
| Small group communication | – Daily standup meetings – Annual board meetings – Use a centralized approach (delegate one team leader) for time-sensitive tasks: good for emergencies – Use a decentralized approach (no single team leader) for better long-term collaboration: good for brainstorming and proposing creative solutions | – Communicate important information too late – Contribute to silo mentality |
| Public communication | – Know your audience (choose appropriate vocabulary and pace) – Be aware of your vocal production (practice clarity, intonation, pace, and volume) – Use body language effectively (make brief eye contact with different audience members, emphasize important parts of your presentation with gestures) – Allow time for questions and feedback during and after your presentation | – Speak too quickly – Be unclear – Mumble – Be too nervous or tense |
| Mass verbal communication | – Be mindful of what you are saying – Choose the appropriate style of delivery – Practice what you have to say | – Be inconsiderate with your words – Research information poorly before sharing it |
Tipo 2: Comunicación escrita
La comunicación escrita incluye transmisión de pensamientos, ideas, preguntas y dudas a través de los símbolos, es decir, letras que construyen palabras, frases y oraciones.
Como la mayoría de otros tipos de comunicación, la comunicación escrita puede ser sincrónica o asincrónica.
Broadly speaking, we can distinguish between 3 types of written communication:
- Comunicación escrita transaccional, que consiste de los mensajes que requieren una respuesta del receptor. Podrías pedir por favor, solicitar una reunión, o necesitar clarificación adicional antes de comenzar con la tarea.
- Comunicación escrita informal, que existe para los beneficios del receptor. Puede tomar forma de un memorándum sobre algunas políticas de la empresa, una notificación sobre la agenda de la próxima reunión, o informe sobre el desempeño del departamento de la empresa.
- Comunicación escrita instructiva, que incluye mensajes que se envían con el propósito de proporcionar instrucciones al receptor. Puede aclarar detalles sobre el proyecto que se le ha asignado un miembro de equipo u ofrecer instrucciones paso a paso para un nuevo tipo de tarea.
Cada uno de los tipos de comunicación escrita enumerados podrá manifestarse en la forma de:
- Emails — the traditional way of handling business communication,
- Instant messages — real-time text transmissions that are much more efficient than emails,
- Reports — accounts given on a particular matter, usually in the form of official documents,
- Forms — a templated document for answering questions intended to speed up the process of collecting various information,
- Letters — for businesses, today typically required only in highly specific situations,
- Memorandums — a document to inform the audience of new developments (it may also include persuasion elements and a call to action),
- Bulletins — a short official statement, announcement, or summary of an organization’s latest news, usually for internal use, and
- Newsletters — news-like form of written communication that shows progress updates and official statements, with optional client persuasion elements.
To find the key to communicating more effectively in written form, let’s take a look at the basic principles and the best practices for these mediums.
Tips for better written communication
Take a look at what to strive for and what to avoid in written communication.
| The medium of written communication | Do: | Don’t: |
|---|---|---|
| Emails | – Have a clear subject line – Be precise and concise – Keep the tone of the message professional but warm – Proofread | – Be unclear – Be callous – Write in an inappropriate style |
| Instant messages | – Keep it short – Respect the recipients’ time (check their status and availability) – Keep informal conversations outside of formal channels | – Drag the conversation for too long – Split a longer message into too many separate messages (a few separate messages are okay) |
| Reports | – Use active language – Use a clear layout – Edit before sending | – Use a poor document structure – Make errors, especially if you’re including any numbers |
| Forms | – Ask only for essential information – Make labels to the point – Use progress bars for longer forms | – Include too many optional fields – Make the form too long and cumbersome |
| Letters | – Find the appropriate format for your specific situation – Keep it focused – Be straightforward | – Address the letter improperly – Make grammar and spelling errors |
| Memorandums | – Keep them simple – Use numbered and bulleted lists – Use the preferred visual style of your organization | – Include too much information – Use the wrong tone |
| Bulletins | – Make content concise and easy to read – Put key information in the opening line – Double-check all information | – Make them too long – Include any unclear information |
| Newsletters | – Keep the tone light – Try to make them personalized | – Make them too formal – Send them too frequently |
Tipo 3: Comunicación no verbal
La comunicación no verbal se refiere a patrones no verbales, como gestos, expresiones faciales, postura corporal y otros movimientos que usamos para transmitir información, sin usar palabras.
Nonverbal communication is usually synchronous.
But, what if we’re watching a previously recorded video presentation of a speaker that also broadcasts their nonverbal cues? Well, in that case, we would classify the transmission as being asynchronous.
De cualquier manera, cuando las personas con las que hablamos nos pueden ver, la comunicación no verbal podría añadir una capa de sentido a la conversación.
Claro, es posible que no siempre intentamos transmitir la información adicional. De hecho, a veces, incluso esa revelación subconsciente puede ser engañosa de alguna manera.
Having said that, let’s consider the various aspects of nonverbal communication, such as:
- Body posture — the way someone sits, walks, stands, or otherwise positions their body,
- Handshakes — a vital part of first impressions,
- Facial expressions — allowing for quick communication of one’s immediate feelings,
- Paralinguistics — vocal communication that is separate from actual language (pitch, tone, and inflection),
- Gestures — movements of the head, face, or other parts of the body that may communicate specific messages (often culture specific),
- Proxemics — interpretation of peoples’ attitudes based on their command of the physical space and their proximity to each other,
- Haptics — nonverbal communication conveyed through touch,
- Oculesics — nonverbal communication that involves eye movement and other types of ocular behavior that can be interpreted as a means to communicate,
- Appearance — nonverbal communication that may contribute additional meaning to a conversation, and
- Artifacts — nonverbal communication that involves objects, images, and other tools you may use to communicate (uniforms, profile pictures, clothes indicating professions, etc.).
Tips for better nonverbal communication
Let’s take a look at what to do and what not to do to improve the non-verbal part of your communication.
| Type of Nonverbal Communication | Do: | Don’t: |
|---|---|---|
| Body posture | – Maintain an open posture (turned toward your interlocutor, with relaxed arms and uncrossed legs) – Use subtle posture mirroring | – Overdo or force mirroring (it easily leads to awkward situations) |
| Handshakes | – Find a middle ground between too firm and too loose – Maintain eye contact and smile politely – Keep a respectable distance | – Grip too loosely or too firmly – Hold the other person’s hand for too long (1-2 seconds usually works best) – Stand too close or too far |
| Facial expressions | – Smile – Relax your forehead | – Exaggerate any facial expressions – Frown inadvertently |
| Gestures | – Mirror the other person’s expressions to show empathy and compassion – Use hand gestures to emphasize your points – Learn about the cultural differences regarding gestures | – Make any gestures you’re unsure of – Assume “universal” gestures without acquainting yourself with your interlocutor’s culture |
| Paralinguistics | – Adjust the volume of your voice – Vary your intonation to avoid sounding monotonous – Articulate every word clearly | – Rush and mumble – Speak in a single intonation for too long |
| Proxemics | – Stand no closer than 4 feet away from the person you’re speaking to | – Intrude on anyone’s personal space |
| Haptics | – Find out what’s considered inappropriate – Learn about the local culture as well as the company culture, and adjust accordingly | – Make any physical contact if you’re unsure |
| Oculesics | – Maintain steady eye contact – Keep eye contact, but try not to stare for too long | – Overthink where to look (you may come across as preoccupied) |
| Appearance | – Take care of personal hygiene – Respect the dress code | – Deliberately break dress code rules |
| Artifacts | – Keep your professional appearance stylistically consistent (such as profile pictures on professional social media accounts) | – Be inconsistent and communicate contradicting messages |
Tipo 4: Comunicación visual
Según la definición, la comunicación visual es el proceso de transmitir información a través de elementos visuales.
Este tipo de comunicación puede consistir de imágenes como fotografías o ilustraciones, visualizaciones de datos como tablas y gráficos, y otros elementos visuales similares que ayudan a transmitir nuestro significado.
Como muchos otros tipos de comunicación, la comunicación visual puede ser sincrónica y asincrónica.
Visual communication is practical and often much easier to process than some other types of communication. In fact, according to scientists, attaching visuals to information can increase learning by a staggering 400%.
Los elementos y herramientas de comunicación visual que podemos usar en el lugar de trabajo incluyen:
- Images — one of the most applicable visual tools,
- Videos — in business, typically used to create a narrative around a point,
- Flow charts — a type of diagram that depicts a workflow or a process,
- Roadmaps — visual strategic plans meant to help you achieve a particular business goal,
- Data charts — various graphical representations of data (such as bar charts, line charts, area charts, pie charts, or donut charts),
- Infographics — a combination of various visual elements used to explain concepts, display statistics, list tips, explain important dates, or similar,
- Presentation slides — ideally containing a moderate amount of various elements, such as text, diagrams, charts, images, and other visual representations of data,
- Visual reports — accounts on a particular matter that include visual enhancements, which make textual elements easier to scan and comprehend,
- Mind maps — visualization tools focusing on a central topic, which branches into subtopics and related ideas, used to represent the thought processes for business strategies, project management, or reports, and
- Printed visual aids — paper handouts containing key information, typically in the form of flyers, brochures, and posters, often used as accompanying elements for a presentation or pitch.
Key benefits of good visual communication
Let’s take a look at the biggest benefits of improved visual communication.
Benefit #1: Visuals make technical data more interesting
Si necesitas hacer una presentación sobre un tema seco y técnico, mejórala con el uso de dispositivos, gráficos e infográficos coloridos.
Organiza los datos de una manera que facilitará la participación de la audiencia.
Benefit #2: Visual elements can simplify abstract ideas
Similarmente a los previos consejos, los elementos visuales pueden también facilitar la explicación de cualquier concepto abstracto que necesitas discutir.
Por ejemplo, cuando intentas explicar un proceso complicado, puedes usar un gráfico de flujo o una mapa de ruta para ayudar a la audiencia entenderlo.
Alternativamente, al discutir ideas de diseño, un ilustrador o un fotógrafo naturalmente explicaría tus ideas mejor que las palabras.
Benefit #3: The “show, don’t tell” approach works best
Al final, los elementos visuales son una herramienta útil cuando se trata de mostrar la manera en que las cosas funcionan.
For example, if your team uses Pumble for internal communication and collaboration, and you want to explain to a new hire how it works, it’s best to show them a demo where they can see its use in action.
Benefit #4: Visuals define your brand
Si a menudo te encuentras presentando datos con el uso de visuales, es posible que desees establecer cierta coherencia estilística en todos tus materiales.
Si no trabajas por cuenta propia, utilizarás los activos de marca de tu empresa, incluyendo sus colores primarias y otros elementos de diseño.
Pero si trabajas por cuenta propia, es posible que desees considerar la posibilidad de crear algunos propios activos de marca. Esto debería ayudarte a crear una experiencia visual coherente para la audiencia.
Benefit #5: Color psychology can affect your audience on a deeper level
Designers often use color psychology to appeal to the subconscious. For example, have you ever noticed that tech company logos tend to be blue and food brands rely on red?
Esto es porque estos colores están asociados con conceptos que estas empresas intentan representar.
Por otra parte, el color azul representa la noción de seguridad y fiabilidad, dos ideas con las que a cualquier empresa de tecnología le encantaría asociarse.
Sin embargo, se sabe que el color rojo llama la atención debido a su asociación con la energía, la pasión e incluso la impulsividad. Como puedes imaginar, las empresas de alimentos harán cualquier cosa para estimular el apetito e impulsividad de su audiencia.
Esto es, el color rojo no simboliza la misma cosa en todo el mundo, ni tampoco los demás tonos.
Es suficiente decir que necesitarás conocer a tu audiencia antes de empezar aplicando los principios de la psicología del color.
Examples of visual communication methods
Let’s take a look at some notable examples of successful visual communication tools used by various kinds of businesses.
Data chart example
Data charts can take on a variety of shapes, depending on what kind of data we want to represent.
In the example below, the blog writer who wrote the blog post titled Fun facts and statistics about time zones uses team collaboration software, Pumble, to send the illustrator of the blog a pie chart showing the 24 time zones and the number of countries each of the time zones encompasses.
The writer wants the pie chart to serve as a reference image and inspiration for the blog illustrator so that he can recreate a similar pie chart for her blog post.
Flow chart example
When creating a flow chart, people often use boxes to represent different steps in a process. The boxes, i.e. steps, are typically connected with arrows or lines.
In the following example, a junior talent acquisition specialist in an HR team is tasked with planning improvements in the recruiting process.
Planifica estos mejoramientos a través de un diagrama de flujo que incluye los siguientes cajas conectadas:
- “¿Dónde nos encontramos ahora?”
- “¿Qué queremos lograr?”
- “¿Cómo vamos a lograrlo?”
- “¿Cómo sabremos que lo hemos logrado?”
Infographic example
Infographics are a useful tool when you want a straightforward, but also visually appealing and eye-catching way to display statistics, explain concepts, describe a process, compare products, or otherwise organize information.
In the following example, a school psychologist creates an infographic on the topic of motivation that summarizes various relevant motivation theories (such as Maslow’s hierarchy of needs).
They hang it on the wall of the faculty lounge to help their colleagues who are teachers keep their motivation levels high throughout their work.
Presentation slide example
Típicamente, el presentador, o alguna persona de su equipo, comenzará el proceso de crear una presentación recopilando la información que quiere transmitir.
Luego, usará estos datos para crear dispositivos que constan de una cantidad moderada de texto, diagramas, gráficos, imágenes y otras representaciones visuales de datos.
Puesto que las presentaciones son un método bastante común de transmitir información en el lugar de trabajo moderno, muchas empresas tienen plantillas de marca disponibles para empleados quienes a menudo son llamados a presentar.
Even though it’s not obligatory, most presentations end with references, “thank yous”, shoutouts, and calls to action.
Roadmap example
Roadmaps include steps you need to take and milestones you need to reach in order to call your efforts a success. It showcases the road from the planning stages to the successful launch of the app you are developing.
In our example, we’re showcasing Pumble’s publicly available roadmap, which allows clients and customers to be in the loop when it comes to Pumble’s product updates.
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Consejos para una comunicación visual mejor
To conclude this chapter, let’s take a look at what to do and what not to do for different means of visual communication.
| Means of visual communication: | Do: | Don’t: |
|---|---|---|
| Images | – Choose the appropriate style and format – Pick the right color palette | – Overcrowd your presentations with too many images (they’ll lose their importance) |
| Vídeos | – Make them the perfect length for your context (business presentation, educational video, short standalone documentary, or similar) – Make them dynamic and interesting | – Make them too long – Create videos in an unfitting format for your application |
| Data charts | – Make them easy to grasp – Make them visually appealing and in line with your company or team | – Make them difficult to read – Include too much data |
| Flow charts | – Focus on the most important steps you want to showcase – Make short and effective titles and descriptions | – Include too many steps – Include too many lines of text |
| Roadmaps | – Divide upcoming milestones versus the recently finished ones, or the ones in the “idea” stage – Describe milestones briefly and effectively | – Make the visual confusing – Make the milestone descriptions too detailed |
| Mind maps | – Create a clear central topic – Create branches based on the thought process or relevance to the central topic | – Miss the central topic – Arbitrarily string terms without much thought |
| Infographics | – Summarize important information briefly – Pick the appropriate composition for the visual | – Include too few or too many details – Create an unbalanced visual (too much text or too many visual elements) |
| Presentation slides | – Look at your presentation as a fine balance between the written, shown, and spoken elements | – Make slide sentences longer than necessary – Overcrowd your slides with many elements |
| Visual reports | – Include visual enhancements (highlight color, color blocks, other visual motifs) – Create a clear text hierarchy for easier navigation | – Clutter them with unnecessary design elements – Use informal fonts |
| Printed visual aids | – Include additional information that has unique value in context | – Repeat the same information |
Other types of communication
Having covered the 4 major types of communication, let’s take a look at other forms of communication and understand their differences.
Comunicación en línea vs. fuera de línea
Con la emergencia del internet y varias tecnologías de acompañamiento, ha surgido otra clasificación importante de las formas de comunicación: comunicación en línea y comunicación fuera de línea.
Hoy en día, la mayoría de las personas se comunican y forman vínculos sociales usando una combinación de estos dos modelos de comunicación.
Sin embargo, las implicaciones de un modelo de comunicación tan mixto en nuestras interacciones sociales todavía no se entienden completamente.
According to Pumble’s Remote Work Statistics 2025, almost 46% of the surveyed project managers cited a lack of communication as the biggest challenge in managing remote work.
In another survey, 71% of respondents agreed that building and maintaining relationships was one of the biggest challenges for virtual teams.
However, there are also numerous positive aspects of mixed communication models.
Benefits of online workplace communication
Aunque la comunicación en línea podría tener potencial disruptivo para las relaciones personales, en el lugar de trabajo, las herramientas de comunicación en línea mejoran en gran medida la comunicación dentro de la organización.
New technologies have simplified the process of exchanging information with clients and third parties. According to Remote Work Statistics, 98% of respondents said they would work remotely, at least part of the time, for the rest of their professional careers.
Another statistic points out that the 4 most common benefits for Gen Z and Millennial employees working remotely are:
- Better work-life balance,
- Saving money,
- Better productivity, and
- Positive impact on mental health.
Other notable benefits of online communication include:
- A much easier asynchronous communication across different time zones,
- Virtual meeting recall and transcription, and
- Assigning processes much more efficiently and to multiple team members at the same time.
Take a look at an example of successful asynchronous communication in Pumble:
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Types of communication based on hierarchy
After laying out the different types of communication we might engage in, as well as the appropriate response they warrant, it’s time to examine the way our professional relationships with our interlocutors affect our exchanges.
From this perspective, there are 4 types of communication in business:
- Upward communication — subordinates communicating to their superiors. It refers both to one-to-one communication as well as the overall sentiment among the employees. It often relies on forms, surveys, reports, and other similar methods of relaying the information.
- Downward communication — the higher-ups to communicating with subordinates. It’s mostly used to relay new information, provide instructions, delegate tasks, etc.
- Lateral communication — exchanges between employees or departments equal in rank or status. It can occur one-to-one or in groups, and both verbally or in writing.
- External communication — an organization communicating to external parties, such as customers, partners, vendors, suppliers, legal entities, media, and the general public. This type of communication requires careful consideration of any potential misunderstandings, whether it’s an announcement, ad, or another kind of external message.
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Para que una comunicación externa sea exitosa, una organización primero debe establecer una comunicación interna impecable. Si te resulta difícil alcanzarla, te recomendamos consultar el siguiente artículo:
Utilize different types of communication with Pumble
Exploring the many different types of communication unveils the vast array of tools and platforms at your disposal. From face-to-face interactions to asynchronous messaging, different forms of communication offer unique advantages and cater to different needs and preferences.
While you navigate through this diverse landscape, it is essential to incorporate messaging tools like Pumble.
Pumble is a versatile team communication app that fosters seamless collaboration between team members.
Whether it’s brainstorming ideas or corresponding on shared tasks, Pumble facilitates efficient communication workflows, acting as a digital HQ for you and your team.
Make use of its direct messages, private and public channels, file sharing, video calls, and much more, to polish all types of communication you employ in your work.
Enhance productivity and collaboration, and ultimately improve your effective communication efforts.
See how Pumble can improve your team communication —
