How to write sales emails: 25 templates and examples
Have you heard of Jordan Belfort, the famous salesman who inspired Martin Scorsese to create “The Wolf of Wall Street”?
He says the best way to sell is to earn the awareness, respect, and trust of those who might buy.
“How can I do that?”, you may ask.
Well, one of the best ways to do that is via carefully created emails.
Namely, email has become a powerful tool for business negotiations and communication between salespersons and buyers.
Statistics show that in 2023 around 347,3 billion emails are sent and received by users per day worldwide. According to the same statistics, that number will be even higher.
Therefore, since email is so powerful in today’s business world, we created an article that will:
- Explain to you how to write a sales email,
- Provide the best examples of sales emails, and
- Give you inspiration for writing your unique sales emails.
Since time is money, let’s dive into it!
Table of Contents
What is a sales email?
Sales emails are tools that can help you sell your products or services.
A perfect sales email is a mixture of knowledge, experience, and emotions. In other words, writing a successful sales email is an art form that helps your company increase revenue.
Money-making emails quickly introduce what you sell and create a kind of emotional connection with the existing or potential customer. To be clear, we’re not talking about the best-friends-forever connection, but a connection in the sense that email is personalized enough so that a customer feels valued.
Also, one of the main peculiarities of best sales emails is to locate a customer’s problem or need and present your product or service as a solution.
Since we have defined a sales email and mentioned some sales emails’ traits, let’s move to the next phase — a list of tips for writing a successful sales email.
How do I write a sales email?
There is no universal way to write a sales email.
However, there are things that can help you make each of your sales emails unique.
Here are some tips that might help you while writing your sales email.
Tip #1: Define your goal
Do you want to do cold email outreach to new customers?
Do you wish to renew the contract with an existing client?
Or, maybe, you want to test the waters for other ways of business collaborations?
Whatever you want to achieve, just define it clearly and plan how to get it.
If necessary, say to yourself, “This email is going to get me my first customer!” or “I’m gonna renew this person’s contract!”
Our contributor, Enterprise Sales Specialist, Predrag Rodic, pinpoints the importance of having a clearly defined goal in your emails:
“One thing should be common for every sales-related email — the goal. You should never send an email just for the sake of mail being sent. That way, you’re just wasting clients’ time, and at the end of the day, you waste your own time too.”
Defining your goal can help you start and move the conversation in a direction that will enable you to send a meeting request email and achieve what you want — sell a product, renew the contract, or propose any other kind of business cooperation.
Tip #2: Do your research
After defining your goal, try to learn as much as possible about your potential or existing customers.
Our contributor Predrag, as an experienced sales specialist, recommends you do a thorough research first:
“Do your research — don’t assume, google up a customer’s role and see what their company does. See if that person is qualified (needs your product, solution, or service), and select a tone of an email before even hitting that “compose” button.”
In other words, if you don’t know a client you are contacting, try to learn as much as possible about them or their company before composing an email.
Furthermore, thanks to researching, you can find out if:
- The prospect’s company has recently been restructured,
- The company or prospect has been active in the market,
- The prospect’s company got new leadership, or
- The prospect’s company got funding.
All these activities might be a clear sign it’s the right time to send a sales email.
🎓 Pumble Pro Tip
While researching, think about the right time to send your sales email since timing plays an important role in business communication.
To learn more about timing in business and marketing, check out the following article:
Tip #3: Choose the right approach to a customer
After conducting your research, you’ll (hopefully) end up with a plethora of information about the customers at your disposal.
However, that doesn’t mean you should write a client’s or company’s biography in the sales email.
On the contrary, if you contact a client for the first time, keep the most of that knowledge for yourself until you need it.
Hold to Predrag’s advice on keeping it short and to the point:
“If you wish to do a cold email outreach, you’ll probably wish to be as concise as possible and put everything in 3–4 powerful sentences that will engage a prospect.”
On the other hand, if you are contacting an onboarded customer with whom you or your colleagues have already spoken, be more detailed.
Predrag says you shouldn’t hold back when it comes to these instances:
“In case a fully onboarded customer needs information that’s crucial for their renewal, their AM (account manager) probably shouldn’t hesitate to throw in a couple of extra words describing a solution.”
Tip #4: Adjust the tone of your email
Why are some sales specialists more successful than others?
The answer might hide in the fact they perfectly combine the business language with words that add a personal touch to their emails.
In other words, the most successful sales specialists know how to adjust the tone of their emails.
To help you adjust the tone of your email, Predrag reminds you to keep it natural:
“Try to be yourself. Don’t be too formal, no one talks like that in person. If you wish to sound professional — show your client what you can do for them, not by using big words.”
On the other hand, humor and just a glimpse of jargon are welcome, but don’t push it.
“Don’t use jargon too much. Especially avoid the overuse of sales jargon and big hip corporate words. Although humor is always welcome, don’t push it too hard. It’s great to make a reader chuckle once or twice while reading your email, but always remember what the goal of your email is. Oh, and always poofread! (see what I did there?)”
🎓 Pumble Pro Tip
Since well-timed humor is appreciated, funny email sign-offs might be your secret weapon in adjusting the tone of your email.
Hence, check out the following article:
Tip #5: Add an engaging subject line
It would be a pity if your carefully designed email ends up in spam only because you didn’t pay too much attention to the subject line.
Around 70% of emails are marked as spam solely on the basis of their subject line.
Hence, take our advice seriously — always come up with an engaging subject line when you contact a customer for the first time.
Although there are no proven tactics for writing an engaging subject line, including some of the following might help your subject line be more effective:
- Prospect’s name,
- The email’s purpose, or
- A short question.
Tip #6: Include a Call to Action and info about the next steps
If you leave your prospect without a so-called Call to Action (CTA) or additional information about the next steps, there is a high chance that you won’t even get an answer.
Namely, after receiving an email without a CTA, a prospect might not know what to do next and decide to avoid further conversation.
Therefore, you must include a CTA because it encourages prospects to remain engaged.
CTAs motivate prospects to:
- Respond to you,
- Schedule an appointment, or
- Perform any other activity that increases the chances of reaching an agreement.
Also, open-ended questions increase your chances of getting the answer you want.
Hence, don’t ask: “Is it okay to schedule an appointment on Monday?” since a prospect might simply answer: “No, I have a lot of things to do then. Sorry.”.
It would be hard for you to keep the conversation going after such a dry reply.
Instead, ask: “How do you feel about scheduling an appointment at the beginning of next week? Does Monday sound good?”
Thanks to open-ended questions such as the one we mentioned above, you can always get more information to work with.
Tip #7: Practice the use of follow-up on your email
You followed the tips and sent a perfect email, but the response hasn’t arrived yet.
What should you do next?
Well, carefully compose and send another personalized follow-up email!
In that email, you should politely remind a prospect about the email you sent.
Don’t think the first sales emails you sent were bad or inappropriate. Maybe the prospects haven’t seen them, skipped them by mistake, or simply forgot to answer because they watched Jokic’s NBA game.
Also, don’t limit yourself to sending follow-up emails only after not getting a response to your first sales email.
It is absolutely fine to send a follow-up email even after a successful meeting or an event.
They remind prospects about some details you discussed and serve to check if they need any assistance in case they need to do something you agreed.
Predrag Rodic, our contributor, shared his thoughts about selling that you should always bear in mind when pursuing an agreement with prospects:
“Unless you’re selling oxygen bottles to orbital space stations, be aware that your product or service might not be on top of priorities for your clients and that they might be kind of inert when it comes to moving things forward.”
Therefore, take a proactive approach and do everything you can to get things going.
5 Best sales email templates overall
To help you better understand the concept of sales emails, we have created a list of the best sales email templates.
You can use them to contact both onboarded and potential clients.
Here are the best sales email templates.
#1 Short sales email pitch template
Here is what your short sales email pitch may look like.
How do you write a short sales email pitch?
To write a short sales email pitch, follow the tips we mentioned above.
- First of all, be concise.
- Secondly, mention your onboarded clients and how exactly you helped them.
- Finally, state the results they have achieved after purchasing your product or service.
- Also, bear in mind to insert a CTA. It can be at the bottom of your sales email.
Why write a short sales email pitch?
Short sales email pitch is one of the best emails for sales since it sticks to the basic rules of writing sales emails.
It is concise, informative, and leaves a clear CTA to a prospect.
Hence, it is great for putting out feelers about the possible cooperation with new customers.
#2 Inquiry-based sales email template
Here is the inquiry-based sales email template:
How do you write an inquiry-based sales email?
When writing inquiry-based sales emails, it is principal to ask the right questions.
As you have seen above, we have used slightly generic questions about improvements and saving money.
If you know more about the prospect and their revenue or activities, add data-based questions.
However, after asking the questions, provide the answers.
Be precise about how your product or service can help the prospect. If necessary, mention how your product has helped other customers and use the data about them.
For example: “By using XYZ, the company called ZYX has cut their expenses by up to 30% compared to last year.”
If you don’t have any onboarded customers and data, use the estimations you can guarantee.
Naturally, your inquiry-based sales email must have a CTA.
Why write an inquiry-based sales email?
Inquiry-based sales email test the waters. They can be the perfect “bait” for potential customers to get interested in what you sell.
Questions at the beginning of an email make a difference between your email and hundreds of others that customers receive daily.
Furthermore, if you provide statistics about how your product/service can help, you have a pretty good chance of getting an answer.
Therefore, it is crucial to:
- Conduct careful research,
- Ask the right questions, and
- Give the answers that will make a prospect curious about what you sell.
#3 Problem-solving sales email template
Problem-solving sales emails may drastically increase your chances of successful selling.
Take a look at the example.
How do you write a problem-solving sales email?
To write problem-solving sales emails you need to do the proper research and inform yourself about the problems a prospect faces.
After you learn about the main problems, name them at the beginning of the email.
By doing so, a prospect can see immediately that you have done your part of the work and know what you are talking about.
When you have named a problem, name the solutions your product/service offers. If possible, illustrate situations when your product/service helped your existing clients.
If clients are interested in what you say, they will know what to do next, thanks to a CTA or the information you leave in your email.
Why write a problem-solving sales email?
In case you hear a company faces a huge problem and you think you have a solution, a problem-solving sales email might be an ace up your sleeve.
For example, imagine you work in the sales department of an IT company that has developed internal communication software.
At some point, you hear or read that a rapidly-growing company’s employees have problems with miscommunication in the workplace since many people have joined their company.
What would you do?
Well, that’s when problem-solving sales emails enter the scene. You would identify their problems and give them a solution.
Hopefully, your first outreach will mean the beginning of the end of their problems and the beginning of your cooperation.
#4 Fact-based sales email template
Take a look at one of the fact-based sales templates.
How do you write a fact-based sales email?
You form your data-based sales email around the facts at your disposal.
If you have done research that showed your product/service improves someone’s sales by a certain percentage, include that data. Make it your joker in the sales game.
Furthermore, if you have concrete information about what areas your product/service improves, include it below the statistics.
Bear in mind that your data-based email only serves to pave the way for the concrete offers that will come later — when the prospects understand why they need your product.
Why write a fact-based sales email?
“Let my deeds outrun my words” — perfectly illustrates why fact-based sales emails are so popular.
Fact-based sales emails are not intrusive, yet they can leave a strong impression on the prospect. That is because they show facts.
With a little bit of luck, a fact-based sales email can get your prospect interested in what you offer.
#5 Congratulatory sales email template
Congratulating someone on their success is a good way of paving the path for future cooperation.
Take a look at what a congratulatory sales email template might look like:
How do you write a congratulatory sales email?
You write a congratulatory sales email if a prospect has achieved professional success. As simple as that.
It is principal to start your email with compliments on the prospect’s achievement. You could state why a potential client deserved their achievement, but don’t overdo it.
If you exaggerate, the email might sound sycophantic. Furthermore, you might look like an opportunist. Hence, keep it short and sweet.
Only after you have done the part mentioned above can you move on to the next part — opening the doors to a meeting/call and possible cooperation in the future.
However, watch out not to exaggerate with the promotion of your brand because that can ruin the chances for potential collaboration.
One powerful sentence would be enough.
Why write a congratulatory sales email?
A congratulatory email for sales is not a classic example of a cold email.
On the contrary, it is more similar to a data-based email — they both draw the prospect’s attention without any intention to complete the sales as soon as possible.
Furthermore, if you are congratulating someone on their success, it is not polite to aggressively propose any kind of collaboration. It would look obtrusive.
Let a prospect enjoy their success, but use the moment to test the waters regarding future cooperation. If there is a willingness to cooperate, the potential client will show it sooner or later.
After all, there are always follow-up emails to continue the work congratulatory sales email have started.
6 Best sales email templates for new customers
Sales specialists can use various opportunities and occasions to reach agreements with clients.
Did you attend the same university as your potential client?
Did you see a prospect’s LinkedIn post that was full of insights you liked?
Do you have mutual friends with the owner of the company you want to work with?
Great! Make use of that, and mention it in your sales email.
Here are some examples of the best sales email templates for new customers (you probably haven’t thought about).
#1 Introductory sales email template
As its name suggests, an introductory sales email informs the prospect of the service or goods you offer.
Here is an introductory sales email template for new clients.
How do you write an introductory sales email?
An introductory sales email serves as an introduction to your company.
Hence, you need to provide some basic information about what you do.
Also, it is good practice to establish a bond with a prospect by mentioning that you have seen what they do and that there is room for cooperation.
In the end, it is mandatory to leave a CTA. Now, you can think up your own, or use the same “I look forward to your reply” pattern as we used.
In addition, in an introductory sales email, you can include some statistics that prove your service or goods are what the prospect needs.
Why write an introductory sales email?
If you are in a dilemma about which approach to use with potential customers, a basic introductory sales email might be the best solution.
It informs the customer about your offer and leaves the ball in their court.
However, watch out not to write too generically and bore your customer.
#2 New-LinkedIn-connection sales email template
Have you added an interesting businessperson on LinkedIn with whom you would like to cooperate one day?
Waste no more time! Write to them right away.
Here is a template for a sales email intended for a new LinkedIn connection.
How do you write a new-LinkedIn-connection sales email?
As you can see, a new LinkedLn connection sales email is very similar to the introduction sales email template.
Therefore, the writing process is similar.
However, it is important to express gratitude for connecting on LinkedIn at the beginning of the email. By doing so, you remind a prospect to check your profile on the biggest social media for professionals, Linkedin, and learn more about you.
Also, at the end of the email, you can be concrete and ask for a quick meeting that will enable you to present what you have to offer.
Why write a new-LinkedIn-connection sales email?
LinkedIn connects businesspeople and professionals from all over the world.
Hence, why wouldn’t you take advantage of it and explore the opportunities for collaboration with potential clients?
Even if your sales email doesn’t result in cooperation immediately, prospects will have you on their mind… and Linkedin.
#3 The same Alma Mater sales email template
Sales specialists make the most of every opportunity. Therefore, if you see that your potential client and you have attended the same university, use that in your email for sales purposes.
Here is how you can utilize it.
How do you write the same Alma Mater sales email?
When writing the same Alma Mater sales email, always have one thing in your mind — you have an advantage because you know the prospect.
Hence, use it in the first lines of your email.
Explain how you know a potential customer, and mention some anecdotes, if you know any. Naturally, your email shouldn’t sound like a high school reunion letter, but just a glimpse of old times might be useful.
Since you are probably contacting a prospect who works in a sector that uses what you sell, you shouldn’t waste much time — ask for a meeting or call within the same email.
Why write the same Alma Mater sales email?
The same Alma Mater sales email should easily draw the prospect’s attention.
Namely, there is a little chance you wouldn’t intrigue a potential client when you start an email with a subject line such as “I believe my colleague will be interested in this proposal”.
They would like to learn more about you and why you call yourself their colleague.
Since you are direct and used the Alma Mater trick, we doubt they would refuse to meet with you.
Hence, that is the perfect opportunity to schedule a meeting with them as soon as possible.
🎓 Pumble Pro Tip
Hopefully, you will schedule, at least, a virtual meeting with your former colleague.
Hence, you need to follow some meeting etiquette.
Find out more by visiting the article below:
#4 Social media post-inspired sales email template
So, you saw a great post on social media. It inspired you to think about a possible collaboration with that social network user.
What should you do next?
Waste no more time and approach them!
Let our template serve as inspo.
How do you write a social media-inspired sales email?
If you have read an inspiring social media post that motivated you to approach a potential customer, include that in the email.
Do not repeat to prospects what they have written. Instead, give them a solution.
They already know what they have written, but since they addressed the issue publicly, they probably don’t know how to resolve it efficiently.
Therefore, if you have a proven recipe for resolving their burning issue, offer it to them.
Finally, include a CTA at the end of the email and wait for a response.
Why write a published content-related sales email?
Social media has become a place where people share their thoughts.
For example, many professionals write about their problems on social networks such as LinkedIn.
Hence, if you can guarantee that your product/service will solve what bothers them, you shouldn’t waste your time — approach them as soon as possible.
Naturally, you shouldn’t push it.
For example, don’t offer a time-tracking tool to a person who cannot find a proper dentist.
Instead, focus on people who actually need what you sell.
#5 Sales email based on mutual contact template
Your best friend’s acquaintance has become a director of a multinational corporation. Great for them, you may think.
We would add, great for you, as well.
“How?”, you might ask.
Well, having acquaintances in powerful positions is always good, even if they are your friend’s acquaintances.
Therefore, make the best of the opportunity. Use mutual contact as the ticket to a successful business. And remember, the doors open only to the ones who knock.
Here is how sales emails based on mutual contact should look like.
How do you write a sales email based on a mutual contact?
First, before writing a sales email based on a mutual contact, ask your friend or acquaintance if it is okay to use the acquaintanceship to get in touch with a prospect.
If it is fine, refer to them immediately in the subject line.
This way, you get the necessary attention of a prospect and increase your chances of success. However, as you can see above, it is critical to state a problem or issue and explain how your product or services will help resolve it.
A simple CTA at the end is a fine way to conclude the sales email.
Why write a sales email based on a mutual contact?
Sales specialists should use everything they have at their disposal to seal the deal. That includes mutual contact as well.
Hence, if you think mentioning your mutual contact might open the doors to a potential deal, there is nothing wrong with that — as long as they are okay with that.
Mentioning mutual contact in the sales email introduction and subject line might attract the prospect’s attention. Furthermore, they might feel that providing a response is mandatory, out of respect towards your mutual acquaintance.
#6 Sales email based on current events template
Things are changing fast around us.
Just a year ago, IT companies had difficulties hiring new employees due to the lack of workforce.
However, nowadays, the situation is different. Various IT companies have introduced austerity measures to save some money due to the crisis.
Regardless of the situation, you should see if there is room for you, as a salesperson, to introduce prospects to what you sell.
Furthermore, if what you sell helps clients save money or increases their productivity — it is a win-win situation.
Here is how templates for sales emails inspired by current events may look:
How do you write a sales email based on current events?
As you can see above, in the cold email template for sales, it is crucial to address the current events that lead to a problem and promise a solution.
Hence, you start confidently by putting a strong subject line. The subject line promises better results immediately.
In the body of your email, show that you understand what bothers them and how you can help. Also, you can add how your service or a product has helped other companies cope with current events, for example — retaining their employees, increasing productivity, etc.
Predrag Rodic suggests a direct approach:
“Attack that problem head-on (but hopefully without triggering the zone of resistance)”
When you attack the problem head-on, just like we did above, there is no time to waste — include an invite for a meeting or call and wait for the response.
Why write a sales email based on current events?
The dynamic world we live in requires sales specialists to act fast.
Hence, where others see a problem, salespeople might see an opportunity.
After all, your product or service might be a lifesaver for prospects in times of crisis.
3 Best sales email templates for existing customers
Writing sales emails for existing customers is slightly different than writing to prospects. Namely, in most cases, you sail through the still waters.
You don’t have to worry too much about customers’ reactions to your writing style or whether customers will respond to your email or not.
However, as Predrag Rodic suggests, don’t forget to nurture the connection with your existing customers:
“With existing customers — the relationship is everything. Stay in touch with them regularly, but, of course, don’t contact them too often. You have already exchanged more than a few emails and you know their style, sensibility, and what is important to them overall — just behave accordingly.”
Predrag adds that being proactive is of utmost importance:
“Be yourself, be polite, and be as helpful as you can. In my book, being proactive and responsive is more important than grooming a specific communication style with existing customers.”
Now, let’s see what the best sales email templates for existing customers should look like.
#1 Sales email based on re-engaging with an existing customer template
Re-engaging with an existing customer shouldn’t be tough if you follow the instructions we will leave below.
But before we get to the instructions, let’s see an example of a sales email based on re-engaging an existing customer.
How do you write a sales email based on re-engaging an existing customer?
First, express your gratitude to your customer for staying with you.
Then, remind them about all the great things your product or service does and how exactly it helps their prosperity.
After you have paved the way, propose a meeting to discuss what you have to say.
Since you have already established a connection, there wouldn’t be any problems, even if you would propose a precise time for a call or meeting.
However, as you have seen above, we have stuck to the proven tactics of allowing customers to pick the time that suits them best.
Why write a sales email based on re-engaging with an existing customer?
Re-engaging with existing customers is important.
By taking a proactive approach and re-engaging with onboarded customers, you can benefit in the following ways:
- Reduce the chances of the cooperation termination,
- Remind the customers how beneficial your cooperation is for both sides, and
- Pave the way for contract renewal..
#2 Friendly sales email template
Sales email to existing customers doesn’t have to lead to immediate sales. Some emails, such as the friendly sales email might set the scene for some possible future cooperation.
Here is how it looks.
How do you write a friendly sales email?
To write this type of sales email, you have to be interested in what your customer has to say.
That means you need to take a client’s feedback seriously and discuss it, whether through a follow-up email or on an official call or meeting that will hopefully ensue.
To arrange a meeting, you should leave a clear CTA. However, a CTA doesn’t have to be formal since the prospect is already familiar with the ways you work.
Why write a friendly sales email?
As our contributor, Predrag, mentioned above, it is important to stay in touch with onboarded customers.
One of the ways to nurture the connection with them is to check how things are going in a friendly way.
Moreover, you can check if there are any suggestions or impressions regarding the service/product you have sold to them.
This way, you will show them that the well-being of your customers comes first.
#3 Free-trial-based sales email template
Your company has given you an opportunity to send free trials to onboarded customers and, hence, increase their loyalty.
These are the situations many salespeople wait for because they help them increase the trust of existing clients by giving them something for free.
In case you are wondering what a free-trial-based sales email template should be like, look below.
How do you write a free-trial-based sales email?
Everybody loves free stuff. Hence, be sure to clearly state your offer is free, even in your subject line.
Okay, we don’t recommend this approach when writing to prospects, but with existing customers, why not?
In the body of your email, explain why you offer your product or service for free and how it can contribute to their well-being.
However, not all will be interested in what you offer.
Hence, leave a CTA that will help you arrange a meeting where you can explain why you think a customer should at least think about a free trial.
Why write a free-trial-based sales email?
Sending free-trial-based sales emails is a win-win situation for both parties — sales specialists and customers.
Customers can get a glimpse of the latest product, while you might end up with a new sale. Also, any customer feedback is always beneficial.
3 Best follow-up emails for existing and potential customers
Follow-up emails help us continue our business conversations and remind customers about what we have discussed.
Predrag Rodic, our expert, explains why follow-up emails are so important:
“During the sales process, customer has to feel that they’re in capable hands and that you know what you’re doing. At the same time, if you do it right, they’ll probably expect you to propose a timeline and next steps. That’s why we have follow-up emails.”
For Predrag, there is no doubt about the significance of follow-up emails, he says:
“Follow-up emails are arguably the most important type of emails.”
Now that we know that follow-up emails might play a crucial role in finalizing the negotiations, let’s check out some of the best follow-up emails for existing and potential customers.
#1 Follow-up sales email after no response template
If your potential client hasn’t responded to your email after a few days (2–3 days), it is time to send a follow-up email and see where you stand.
Here is what a sales follow-up email after no response should look like.
How do you write a sales follow-up email after no response?
Your follow-up email has to be personalized.
If it is not, then it doesn’t have any value to customers.
Therefore, start with a subject line that politely reminds a customer they have forgotten to reply to you.
Use the body of your email to explain that you have already reached out to them, but you received no response.
Also, we recommend you not repeat the details from the previous email but instead direct them to read the first one you sent. That would look more professional since you don’t want to repeat yourself in each email.
Afterward, explain the nature of your last email in 1 or 2 sentences, and leave a new CTA.
Why write a sales follow-up email after no response?
As a sales specialist, you need a response to your offer. One of the most professional ways to get it is via follow-up emails.
Naturally, the answer might be negative, but at least you’ll know where you stand.
Hence, take a proactive approach, and find out if there is room for collaboration or not.
#2 Follow-up after a follow-up sales email template
Follow-up after a follow-up, hmm? What do you think — is it too intrusive?
Well, in case your answer is positive, you might be wrong. We will show you why.
But first, let’s look at the follow-up after a follow-up sales email template.
How do you write a follow-up after a follow-up sales email?
Since this is the second follow-up email in a row, you are probably familiar with how to write this type of email.
There is not much difference between the first and second follow-up emails.
However, we pinpoint that both emails should be personalized. Most importantly, the second follow-up email must not be a copy of the first one you sent.
Hence, it is good to include some things you haven’t included in your first follow-up email — for example, humor just like we did in the follow-up email template for sales above (at least we hope it was funny…).
Why write a follow-up after a follow-up sales email?
The goal of writing a follow-up after a follow-up sales email is to finally get an answer.
However, there is a high chance that you would still not receive an answer, even after the second follow-up email.
According to the follow-up statistics and trends, 60% of prospects say “No” 4 times before they finally say “Yes”.
Also, 70% of sales professionals stop at their first sales email.
Hence, if you send follow-ups regularly, you will increase your chance of getting a positive answer.
#3 Follow-up sales email template after a meeting or a call
If you had an effective meeting with your prospect or onboarded customer, don’t forget to summarize everything you two agreed and talked about in an email.
Here is what it may look like.
How do you write a follow-up sales email after a meeting or a call?
Follow-up sales emails after a meeting or call should not be the emails in which you sell something.
On the contrary, keep the emails informative and express your gratitude for a successful meeting.
In a few words, name everything that has been agreed upon, or include a link to PDF/Word document with more details.
Finally, insert a CTA that informs your prospect or onboarded customer about your short or long-term plans.
Why write a follow-up sales email after a meeting/call?
Predrag Rodic, our expert and experienced sales specialist, explains why you should write a follow-up email after a call or a meeting:
“It is good practice to send a follow-up email with summarized agenda after a call. It is a reminder of what you discussed so far and an aide-memoire on what the next steps could be. This should be done within the first hour, if possible, but no later than one day after.”
Therefore, we could conclude that follow-up sales emails after a call or meeting serve to sum up what has been agreed so far and to define future plans.
8 Sales email examples
Here are 10 examples of filled-out sales email templates.
Example #1: Short sales email pitch
Email subject: “3 minutes of your time that may increase your productivity 30 times”
“Hi, Mr. Renton,
Since time is money, I’ll be concise.
During the past year, we have helped various companies in the automotive industry overcome some major problems such as time-tracking, by offering them a reliable time-tracking tool.
That resulted in 30 times better productivity.
In case you want to learn more about us and our product, feel free to email me back to arrange a quick call or meeting.
Example #2: Inquiry-based sales email
Email subject: “Did you know that digital marketing can save you up to $20,000 per year”
“Hi, Mr. Begbie,
Do you want to further improve your selling rates?
Do you want to save up to $20,000 per year?
In case the answers are positive, we can offer you a solution.
Thanks to our newest digital marketing solution, our customers, such as Aberdeen XYZ, have managed to cut their expenses by 15%.
If you are wondering how exactly our digital marketers can help you, let’s arrange a call or meeting.
Example #3: Problem-solving sales email
Email subject: “Solution for ending the losing streak”
“Hi, Mr. Welsh,
We are familiar with the problems of companies in your sector.
Namely, losing auctions are problems we have already faced and resolved on numerous occasions by applying our recent bidding tactics.
Hence, we offer you our help.
If it is okay, let’s arrange a quick call at the beginning of the next week, does Monday sound good for you?
All the best,
Example #4: Fact-based sales email
Email subject: “We helped Glasgow Insurance Ltd. increase revenue 5 times”
“Hi, Mr. Rocchi,
Recent research [link to research] has shown that companies can increase their productivity by 25% if they apply our product — productivity tracking software.
Our product ensures:
- Higher revenue,
- More diligent employees, and
- Opportunity to reward the most diligent professionals.
I hope you are interested in discussing all the advantages on a quick call at the beginning of the next week.
Looking forward to your reply.
Example #5: Congratulatory sales email
Email subject: “Congratulations on your tremendous achievement!”
“Hi, Mr. McEwan,
Congratulations on your recent achievement — winning the North Europe award for the best staff recruiter.
I have been following your work for some time now, and your winning the award has been more than deserved.
If you are interested, we could schedule an appointment or call, whenever you can, to discuss the ways our HR software can further improve your work.
Looking forward to hearing from you,
David Robert Jones”
Example #6: The same Alma Mater sales email
Email subject: “I believe my colleague might be interested in this proposal”
Hi, Mr. Hardy,
“This might sound unbelievable, but we know each other very well! We went to the same university together 15 years ago.
I see that you work in the IT sector, and I hope everything is going well.
As a matter of fact, my company produces collaboration software that might be useful to your IT company.
Is this worth discussing over a coffee?
Looking forward to hearing from you,
Example #7: Social media post-inspired sales email
Email subject: “Quick question related to your social media status”
“Hi, Mr. Jones,
I liked your post on LinkedIn about problems in the construction sector and I have a solution.
Namely, our product — Roblo, helps you sort the best building materials in the market. Therefore, you could more effectively choose what you need for your construction company.
Could you give us a chance and schedule a meeting at the beginning of the next week?
Looking forward to hearing from you,
Example #8: Sales email based on re-engaging with an existing customer
Email subject: “Thanks for staying with us so long!”
“Hi, Mr. McCulloch,
First of all, we want to express our gratitude since you have been with us for 3 years.
As you know, our company actively helps our customers upgrade their safety on the Internet.
Therefore, we would like to invite you to a meeting to discuss what’s new and how we can further improve our cooperation.
How do you feel about scheduling an appointment next week?
All the best,
Conclusion: It is okay to send a sales pitch via email
Sale is a marathon in which various tools are allowed.
One of the most valuable tools is email.
Hence, if you have any dilemma about whether or not you should use email to send a sales pitch, worry not — it is completely okay.
The words in your sales emails can persuade the buyer to choose you over your competitors, and they get you closer to reaching an agreement.
However, email is not the only business communication channel nowadays.
And before you ask — yes, it is okay to use any of the communication tools, as long as you can get the job done.