COMMUNICATION
COLLABORATION
WATCH DEMO
COMMUNICATION
COLLABORATION
WATCH DEMO
– Vladimir Milic
Running a remote team has its perks — but without the right communication strategy and tools, it can also mean missed messages, delayed decisions, and scattered information.
For Vladimir Milic, CEO of VM Digital, a fast-growing digital marketing agency based in Novi Sad, Serbia, these were the kind of issues he was dealing with while using email or chat apps as communication tools.
With 7 team members and a network of contractors, VM Digital needed a centralized, low-cost tool that could streamline both internal and external communication.
The turning point for VM Digital came when they adopted Pumble — a business messaging tool built specifically for teams that need a simple but powerful communication tool for internal and client communication.
Early on, the team at VM Digital relied on apps like Viber and Whatsapp.
But, as they grew, those tools couldn’t keep up with the complexity of client work and internal coordination.
“At first, as a rookie remote business with no experience, we used standard chat apps, such as Viber, WhatsApp, and similar ones. But I soon saw the advantage of switching to a serious, business communication app. I was recommended to try Pumble — since then, we’ve been using it, and we are highly satisfied.”
The decision was reinforced by Vladimir’s experience using Clockify, a time-tracking tool by CAKE.com, the same brand that’s behind Pumble.
He was recommended Pumble by someone he trusted, and he gave it a shot:
“I used Slack, which at one point became quite expensive for what VM Digital needed, and I started looking for alternatives. I have been a satisfied user of another one of your apps — Clockify — for many years. I got a recommendation from a person I really trust when it comes to topics like this, and so I tried Pumble — and didn’t regret it.”
Pumble offered a professional-grade tool that didn’t eat into their budget — and improved their workflow from day one.
Keep your team connected in PumbleSwitching to Pumble gave VM Digital the structure, speed, and flexibility their remote team needed — all without the cost or complexity of alternative work communication tools.
Here’s how Pumble helped them streamline both internal and external communication.
VM Digital uses channels in Pumble to structure all conversations by:
This cuts down on noise and confusion. Also, threaded conversations within channels keep each discussion focused and easy to follow.
Dedicated channels with specific personnel is what makes communication faster and more effective, in Vladimir’s opinion:
“The ability to make multiple channels and add specific people to specific channels is making my life 75% easier, as communication is very fast and effective, and it’s easy to bring agreements from channels to ‘life’.”
Vladimir also pointed out that organized communication through Pumble channels has had a huge effect on their productivity:
“Our communication mainly takes place through adequate channels in Pumble — we use them to organize our conversations. That is something that has helped us boost our productivity and effectiveness so much that I can’t remember the time before we started using Pumble.”
As a remote team, they also make sure to have a space for casual conversations:
“We do create our own channels — but I have to say that the default #general channel in Pumble is a personal favorite. We use it for memes and funny videos and everything that isn’t related to work, and it helps us a lot to relax and recharge.”
One of the most impactful features for Vladimir’s team has been guest access, which allows clients to:
Vladimir highlights guest access as one of Pumble’s best features, as it allows for better client communication:
“The biggest benefit for us is that we can add guests to our workspace and channels, and make our external communication with our clients more internal. They are here, one click away, they can see all the correspondence in the channel, and the risk of misunderstandings and problems occurring is almost none.”
This direct, informal approach to client communication has helped VM Digital deepen client relationships and stand out from other agencies.
Also, Vladimir proudly shared that this method of client interaction has attracted many new clients:
“A dozen clients have switched to our agency because they heard that they can communicate with our team the same way they communicate with their friends and family — and this is something that we are very proud of!”
Vladimir and his team believe that a personal and authentic approach to client communication is the way to go, as it creates opportunities for building more meaningful relationships with clients:
“Even if some of our services are more expensive than their current plan, they switched anyways — because of the benefits. For example, they can communicate with me and our team directly through Pumble and have every question answered in a timely manner.”
The team at VM Digital holds two briefings weekly that help them stay in the loop and accountable.
Paired with Pumble’s messaging features and unlimited messaging history, nothing gets lost in the shuffle:
“Twice a week we have briefings — at the beginning and end of the working week — where teams go through tasks for that week, and everything else that is important for the normal functioning of VM Digital and our clients.”
These regular briefings have raised their internal and external communication to a higher level:
“With briefings at the start and end of the workweek, internal communication within the team and especially between the team and clients has been raised to a very high level.”
Vladimir says that this structure allows them to stay informed and in sync — even with their flexible, remote setup:
“With Pumble, we are all in sync and there are minimal chances for errors; and we all know how hard it is to stay in sync in remote working systems.”
Vladimir and his team at VM Digital prove that the right communication strategy, paired with the right tool, can transform a remote team’s productivity and culture.
From Vladimir’s experience, Pumble brought his team clear benefits such as:
Overall, as Vladimir puts it, VM Digital has greatly benefited from using Pumble:
“Our team uses Pumble for internal and external communication, which is helpful in boosting our productivity, keeping our clients happy, and making fast decisions.”
If your remote team needs a way to communicate better without burning time or budget, Pumble might be exactly what you’re looking for.
Get started with Pumble