This SEM Agency Connects Their Remote Team With Pumble

Mustard is a Singapore based content marketing studio that specializes in creating premium content and SEO strategies for brands across industries.

As a fully remote agency, they rely heavily on clear, structured communication to keep projects moving and their team connected.

But, finding the right tool that could support their vision wasn’t easy.

Some platforms were too expensive, others didn’t offer exactly what they needed, and none struck the right balance between simplicity and value. That’s when they discovered Pumble.

We reached out to Justin Quek, the Director of Mustard, to learn more about how Pumble helped them solve their communication challenges.

In this customer story, he walks us through the obstacles Mustard faced, why Pumble stood out as a solution, and how the switch made collaboration smoother in their distributed team.

Let’s dive in.

Communication challenges Mustard faced before Pumble

Running a digital agency entirely on a remote model came with one clear challenge for Mustard — communication.

With team members spread across different locations, keeping conversations organized and accessible was critical. Without the right tools, updates could easily get lost in scattered emails, slowing down collaboration and decision making.

Mustard needed a platform that could bridge the gap between colleagues, streamline communication, and make sure everyone was on the same page, no matter where they were working from.

Also, they needed a communication tool that could keep their team connected without creating unnecessary overhead costs.

Why Mustard switched to Pumble

Mustard needed a simple, reliable and cost-effective solution, so they started their search.

They tried a few different platforms, but none of them fit the bill.

According to Justin, Pumble first caught their attention due to its moderate price and the organized channels feature:

Price was a key factor in their decision, but not the only one.

Pumble’s straightforward channel structure and ease of use also stood out. The team didn’t want to waste time getting used to a new tool, and Pumble enabled that:

Ultimately, Mustard chose Pumble because it offered all the necessary features of other team communication tools, minus the steep price:

For Mustard, it was all about finding something simple, reliable and cost-effective.

Pumble — affordable and powerful

How Pumble helped Mustard maintain effective remote communication

Switching to Pumble gave Mustard a centralized platform where they could communicate and collaborate with each other and with external collaborators.

The fact that they’re completely remote became a non-issue.

Let’s see exactly how Pumble helped Mustard with their internal and external communication and which features Justin likes the most.

Audio and video calls to connect with your team

Working remotely might make professionals feel isolated, as they can struggle to connect with their teammates, which can eventually lead to burnout and performance issues.

Therefore, to prevent that, it is crucial to find ways to connect with team members and make their experience engaging. One of the ways you could do this is to schedule regular audio and video calls.

The regular calls increase team cohesion and let you check if anyone needs help with ongoing tasks.

Justin pinpoints easy access to audio and video calls as one of Pumble’s biggest strengths, and as a great way to catch-up with colleagues:

Thanks to Pumble, Mustard’s employees can schedule video and audio calls via their phones or laptops from wherever they are, as long as they have internet access, which greatly expedites and improves team communication.

As Justin puts it, Pumble’s audio and video calls have saved them a lot of time:

Host productive meetings on Pumble

Emojis to help you express yourself

Research shows that 77% of people use emojis in work communication, and it seems that the Mustard team falls into that category.

Justin loves the ways users can use emojis on Pumble:

As Justin states, apart from the regular use of emojis in everyday communication, you can use them to communicate your current status, as shown in the image below.

Apart from the ordinary emojis that every social media and business communication app has and the original “Status feature”, Pumble offers unique emojis and GIFs you can use in conversation or as a reaction to someone’s message.

And the best thing is that you can make distinctive and personalized emojis for your workspace by using the “Add emoji” function.

Guest access to securely connect with external collaborators

Mustard often works with external contributors and business partners.

Thankfully, the Pumble guest access feature enables Mustard to invite them to their workspace and discuss important matters.

And that is what Justin also highlights as one of his favorite Pumble features, especially because the access is easy to regulate:

Thanks to Pumble, Mustard can invite their customers to Pumble and give them access to specific channels or groups to discuss various strategies with them more efficiently.

Of course, once they finish the job, Mustard can easily remove them from their Pumble workspace.

Effortlessly collaborate on Pumble

Pumble keeps remote teams connected and productive

For Mustard, smooth communication isn’t just a nice-to-have — it’s the backbone of their remote-first model.

As a digital marketing studio that thrives on creativity and collaboration, they needed a tool that could support their unique needs and keep the team connected.

By adopting Pumble, Mustard:

• Streamlined their communication in one platform,
• Reduced their overhead costs,
• Made collaboration simple, and
• Ensured their remote team stayed connected without distraction.

All of this was made possible with Pumble’s:

• Real-time communication features,
• Organized channel structure, and
• Affordable pricing model.

According to Justin, Pumble is a perfect tool for remote teams:

Get started with Pumble today