COMMUNICATION
COLLABORATION
WATCH DEMO
COMMUNICATION
COLLABORATION
WATCH DEMO
– Pooja Nataraj
For creative agencies, open communication fuels collaboration and imagination. However, without the right structure, conversations can spill over into late hours and personal spaces.
For PJNXN, a digital marketing agency based in India with a team of 12, this was becoming a challenge. Without clear processes and with work communication happening on personal messaging apps, communication boundaries were hard to enforce.
PNJXN specializes in digital marketing services across industries, and for them, teamwork, creativity, and fast execution are crucial.
To keep projects running smoothly and protect their team’s work-life balance, they needed a tool that supports both effective collaboration and healthy boundaries.
That’s exactly what Pumble provided.
For this customer story, we’ve reached out to Pooja Nataraj and Nandish Ratkal, the founders of PNXJN, to hear more about how Pumble supports their team.
For PNJXN, communication is the lifeblood of their work.
As Nandish puts it:
“Communication is the crux of what we do, who we are, and what keeps us going every step of the way. Working in a creative agency means that, when ideas come, you keep discussing, you keep talking, you keep arguing. That is when ideas come to life, that’s when they mature.”
However, with no set standards and expectations in place in the beginning, things weren’t always smooth:
“When we started out, we didn’t have many of our processes set. So, there were a lot of communication gaps. People didn’t really know what they should be doing or who they should be reporting to.”
Not having an official business communication tool and being able to contact team members at all times of the day also meant that leadership struggled to set expectations around after-hours availability.
Although responding after office hours isn’t something Pooja and Nandish encourage, it was still hard to have a clear divide between personal and professional lives:
“You don’t really have to, you are not responsible, and you don’t owe it to us to respond to our messages after working hours. However, we used to have a lot of clients messaging us 7 days a week — especially those coming from the hospitality industry.”
What PNJXN needed was a dedicated business communication tool — one that gave them structure, supported collaboration, and protected boundaries.
Keep team comms balanced — PumbleWhen they started working, PNJXN used to rely on WhatsApp for both personal and professional communication.
However, Pooja believes this is a dangerous practice for any business:
“WhatsApp is used for personal communication and anyone can send you a message at any time. That is a huge problem.”
She further explains how using WhatsApp as a team communication app can disrupt the balance employees have between work and their personal life:
“If you use WhatsApp as a communication channel with your team, two things happen:
So, they realized they needed a communication app built for businesses.
That’s when Nandish discovered Pumble.
He shared that he discovered Pumble thanks to Pumble’s blog:
“I think it must have been one of your bloggers — they have done a really nice article on Pumble. You should thank your bloggers that we’ve discovered Pumble.”
What’s more, Nandish says that he was attracted to the app’s feature-richness and its bubbly and exciting name, too.
But, this is only what they liked on the surface. Nandish and Pooja gladly shared what Pumble does for their team and what features they enjoy the most.
Switching to Pumble gave PNJXN a place where they could communicate and collaborate without having to worry about burnout or blurring the lines between their personal and professional lives.
Here are the key features of Pumble that helped PNJXN achieve healthy and effective workplace communication.
One of the most important changes Pumble brought was clear separation between work and personal time.
As Nandish explained, they have a set schedule for when they are expected to be online:
“We use Pumble for internal communication — from 9 a.m. to 6, 6.30 in the evening on weekdays, 5 days a week. Beyond that, none of us are on Pumble.”
Nandish adds that this schedule is intentional, and that their team strives to maintain these boundaries:
“We would think twice before logging into Pumble, even if we have the app on our mobile devices. We would think twice before pinging someone past 6 o’clock, even if it’s a team member.”
Nandish concludes that Pumble makes it easier to achieve “a really good work-life balance.”
Pooja agrees that a team chat app should be used just for business purposes and only during office hours:
“A team messaging app is just that. It’s limited to the office, and you just log off once you’re done with work.”
This has not only helped their team, but them as leaders too:
“It helped not just our colleagues, but it has greatly helped Nandish and me as leaders, as well.
When it comes to telling our employees what they should do, we know that even though it’s 6.30, we can leave a message in Pumble and know that they will not respond to it until the next day at 9 o’clock — and that’s okay.”
What helped with maintaining these boundaries were Pumble’s notification options, where you can:
For PNJXN, Pumble’s channels became an instant favorite.
Nandish was particularly enthusiastic about this Pumble feature.
He explains why:
“Pumble makes it so easy to create channels! It’s so easy to add people to the channel. So, I think that that would probably be my favorite thing about Pumble.”
Nandish also adds that channels help them exchange documents and have all the information in one place:
“Actually, Pumble channels serve as a handover document because all the communication, all the details, are there.”
By creating separate channels for different projects and topics, the team at PNJXN keeps discussions structured without losing the spontaneity that drives their creativity.
Organize comms in Pumble channelsWhat Pooja finds particularly handy in Pumble is that it makes the entire onboarding process a breeze.
She explains what used to happen in the company when a new person would join the team:
“You have to keep resending documents. You have to keep updating them. Even for a small company with a team of 11 or 12 members, it becomes very difficult to keep everyone updated every time someone joins.”
Thanks to Pumble’s unlimited message history and file sharing, it’s much easier to share relevant information and update the newcomers on what PNJXN has been working on before they arrived:
“When you add a new person — say a new team member joined in and you add them to a particular [Pumble] channel — the new person can actually see the past conversations. That’s not the case with other apps.”
Today, PNJXN runs all of their internal communication through Pumble.
They’ve built healthier communication habits that make their team more focused and more balanced by:
This was all made possible with Pumble’s:
If your team is struggling with workplace communication, Pumble might just be the solution for you.
Get started with Pumble today